Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Advanced Analytics | Customer Intelligence
Albert Qian 0
How to become more operationally efficient with decision trees and large language models

The ability of an organization to make informed decisions swiftly and accurately is crucial. Organizations across various industries rely heavily on advanced technologies to navigate complex data and enhance customer experiences. Decision trees and large language models (LLMs) are two technologies that play pivotal roles in empowering organizations to make

Analytics | Customer Intelligence
Jessica Curtis 0
Why digital logistics is the key to supply chain resiliency amid geopolitical uncertainty

In an increasingly interconnected world, geopolitical events in one region can cause a ripple effect across global supply chains. Due to technical complexity and the concentration of large manufacturers in the Asia Pacific region, the semiconductor supply chain is especially vulnerable to disruptions. In fact, more than 65% of the

Analytics | Customer Intelligence | Data Visualization | Marketing
Charlie Chase 0
How CDP technologies offer sales and marketing teams powerful insights

In today's environment, data is exceedingly important but also increasingly harder to get and manage. A reliable customer data platform (CDP) can provide significant value to retail and consumer packaged goods (CPG) companies. Customer data platforms are used to consolidate and integrate customer and consumer data into a single data source. CDP

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