Tag: innovation

Analytics | Innovation
Jennifer Olson 0
The rise of digital twins: Transforming manufacturing with predictive intelligence

Digital twins are revolutionizing manufacturing by providing real-time, virtual representations of physical assets. The ability to create and refine digital replicas using live sensor data is optimizing efficiency, reducing downtime and unlocking new levels of innovation. While many organizations are still operating with “digital shadows” – historical data models that

Customer Intelligence | Data Management | Innovation | Marketing
Amy Dyson 0
Building customer trust: Balancing privacy and personalization

In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to

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