![Analytics = brilliance](https://blogs.sas.com/content/sascom/files/2017/11/IOT_1200x675_60927_c-702x336.jpg)
I recently spent two days with an innovative communications customer explaining exactly what SAS analytics can do to help them take their advertising platform to a whole new level. Media meets data resulting in addressable advertising. SAS would essentially be the brain behind all their advertising decisions, helping them ingest