Author

Randy Guard
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Executive Vice President, Chief Marketing Officer

Randy Guard is responsible for the SAS brand, providing global, strategic direction and marketing vision for SAS® products and solutions. He oversees several operational business units, including global marketing, product marketing, go-to-market, sales enablement, customer experience management, corporate communications and creative services.

Analytics | Customer Intelligence | Data Management | Data Visualization | Fraud & Security Intelligence | Risk Management
Randy Guard 0
How companies can succeed in an analytics economy

Artificial intelligence. Big data. Cognitive computing. These buzzwords are the ABCs of today’s marketplace. In a recent interview at SAS® Global Forum, I discussed the unprecedented pace of change that we’re seeing in the market. It’s creating what I like to call an analytics economy. In this economy, analytics –