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Waynette Tubbs 1
How to market to the Einsteiners - Generation Z

You've heard of them - even if you haven't heard them called Generation Einsteiners yet. According to Conny Dorrestijn, Co-Founder of CrossFinance, this generation (most of them just entering high school) is the first since World War II to experience real crisis. This idea may be debated by many who see

Waynette Tubbs 0
Six marketing trends you cannot ignore

I'm in Chicago this week for the 2011 BAI Retail Delivery. It's a retail banking conference where executives meet to discuss best practices and learn about the newest vendor solutions. I've found that many of the best practices discussed can actually be applied across industries; for example, Roger Peverelli (Co-Author of Reinventing Financial

Analytics
Tom Davenport 0
Analytics are everywhere

We had the third episode of the SAS Power Series in New York last night. The event was very well attended—including a few meeting crashers who apparently had nothing to do with analytics, but fortunately they left early.  Jim Davis, the CMO of SAS, started the evening with a definition

Alison Bolen 0
Three ways to express your opinions about analytics

In case you missed it, lots of analytic professionals are expressing their opinions about analytics in the new community allanalytics.com. The active conversations keep growing over there, and the daily content updates offer a lot of prompts for expressing your thoughts on analytics. If anonymous input is more your speed,

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