Russ Cobb
Vice President, Global Alliances and Channels

Russ Cobb leads the SAS global team accountable for new business development with a diverse ecosystem of alliance and channel partners. In this role, he drives new go to market models with partners to solve high-value customer business needs. To make this happen, Russ leverages skills from his many experiences in strategy creation, marketing, finance, organizational design, business development, and amateur psychology. He built his foundation through industrial engineering at NC State and an MBA from Northwestern and finds himself using this core knowledge just about every day.

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Focus on outcomes, not inputs

Last weekend I realized I wanted something very specific: a great-looking lawn by mid-October that would require minimal effort from me. This meant that the output I needed to produce this desired outcome was the target date on which I needed to have aeration and over-seeding done in my yard.

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Surfing big waves

I just spent much of the past week watching and trying to ride waves on the North Carolina coast. Small waves, mind you, nothing spectacular and certainly nothing that you would consider edgy or life-altering. Nothing that big wave surfers like Laird Hamilton, Garrett McNamara and others of their substance