For many years companies have been working to increase their use of predictive analytics and to execute analytic models faster on increasingly granular and growing volumes of data. Recently, there has been a great focus on "faster" from a technology standpoint, as modelers seek to iterate quickly and fail fast on
Imagine that you’re a large retail firm, in need of projecting sales for the next few months. With the right analytical solution, it can literally take just seconds to have a forecast in place. You drag and drop some variables and can figure out exactly which ones are underlying factors
Data-driven marketing is all about how marketers can harness data and analytics to create a more customer-centric, fact-based approach to customer engagement. This, combined with quality execution leads to better customer experiences and improved customer equity. However when looking at customer-brand interactions in silos such as in the call centre
Imagine this situation: You go to you doctor and tell her that "something hurts in the lower chest area." Now, based on this short description of your pain, you expect her to come up with a precise diagnosis and a specific therapy suggestion, including treatment time and associated cost. Sound
There is a lot of hype around the millennials now that they are a primary adult audience segment ranging in age from 18 to 33 years. And why not? They represent a whole new generation that every company will need to connect with in order to sell their products and
Recently, I was reading an online article about predictive modeling and "big data." Its premise was to determine whether the use of big data actually led to more accurate and meaningful predictive models and forecasts. After citing numerous external examples and internal tests that the authors had compiled, it stated
Let’s go back in time to the summer of 2007. The original iPhone had just been launched. Miley Cyrus was Hannah Montana. The San Antonio Spurs were NBA Champions, and LeBron James was the savior of Cleveland Cavaliers. Insurance Executives were only concerned about legacy replacement systems. On the surface,
I loved Schoolhouse Rock on Saturday mornings. You may remember “I’m Just a Bill”, or “Interplanet Janet” (she’s a galaxy girl, and pre-Pluto declassification - that's messed up) . Some of you may have no idea what I’m talking about … so check the links or the video below. Conjunction
What does it take to be on the Huffington Post’s new B-team? Led by Arianna Huffington, this not-for-profit initiative is a group of global business leaders committed to making businesses more socially responsible - and blogging about it. It takes a real commitment to corporate culture, and not just the inspirational
I’m sure, like me, you've been annoyed at being stuck in a traffic jam in a city centre somewhere, or been frustrated at your kids leaving lights on, or annoyed with the heating coming on when the weather’s warmed up and you've not got round to adjusting the thermostat. Now,
