It takes just one-tenth of a second for us to make a first impression. And if that initial sizing up is followed by the classic icebreaker “What do you do?” the pressure is really on to keep someone engaged in conversation. What do you do? will come up countless times
Today, more companies are offering more products in more markets in more currencies to more customer segments than ever before. The result? An exponential explosion in data covering virtually every aspect of the organization: sales, marketing, finance, manufacturing, legal, HR, and more. Unquestionably, the era of “big data” has arrived.