There is a lot of hype around the millennials now that they are a primary adult audience segment ranging in age from 18 to 33 years. And why not? They represent a whole new generation that every company will need to connect with in order to sell their products and
Recently, I was reading an online article about predictive modeling and "big data." Its premise was to determine whether the use of big data actually led to more accurate and meaningful predictive models and forecasts. After citing numerous external examples and internal tests that the authors had compiled, it stated
Let’s go back in time to the summer of 2007. The original iPhone had just been launched. Miley Cyrus was Hannah Montana. The San Antonio Spurs were NBA Champions, and LeBron James was the savior of Cleveland Cavaliers. Insurance Executives were only concerned about legacy replacement systems. On the surface,
I loved Schoolhouse Rock on Saturday mornings. You may remember “I’m Just a Bill”, or “Interplanet Janet” (she’s a galaxy girl, and pre-Pluto declassification - that's messed up) . Some of you may have no idea what I’m talking about … so check the links or the video below. Conjunction
What does it take to be on the Huffington Post’s new B-team? Led by Arianna Huffington, this not-for-profit initiative is a group of global business leaders committed to making businesses more socially responsible - and blogging about it. It takes a real commitment to corporate culture, and not just the inspirational
I’m sure, like me, you've been annoyed at being stuck in a traffic jam in a city centre somewhere, or been frustrated at your kids leaving lights on, or annoyed with the heating coming on when the weather’s warmed up and you've not got round to adjusting the thermostat. Now,
Capital investment in production capability is the weakest link in the business value chain. It always has been and likely always will be. It’s the driving force behind the tendency towards cartels, collusion and monopolies. While it can make the first entrant into a brand new market, in the long
I recall that in the not too distant past customer segmentation, in its many guises, was once a flavour of the times. Segmentation was (and still is) however, a greatly misused term, with organisations confusing the (correct) approach of offering a strategic view of a customer base with the more
Imagine you are the race director for a Formula One car. Decisions must be made within seconds, sometimes in the blink of an eye. When speed is of utmost importance, it is necessary for race engineers to have all relevant race data at their fingertips. Instead of having a couple of
Okay, let's say your data is in Hadoop. The distributed, open source framework is configured as it should be across low-cost servers and your data is sitting in those clusters. It's been a meaningful effort to get to this point but how does it benefit your organization? If it's not doing something
