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Data Visualization
Philip Boxley 2
Is big data really better?

Recently, I was reading an online article about predictive modeling and "big data."  Its premise was to determine whether the use of big data actually led to more accurate and meaningful predictive models and forecasts.  After citing numerous external examples and internal tests that the authors had compiled, it stated

Analytics
Stuart Rose 0
Back to the Future…

Let’s go back in time to the summer of 2007. The original iPhone had just been launched. Miley Cyrus was Hannah Montana. The San Antonio Spurs were NBA Champions, and LeBron James was the savior of Cleveland Cavaliers. Insurance Executives were only concerned about legacy replacement systems. On the surface,

Work & Life at SAS
Shannon Heath 0
It's more than a culture. It's a family.

What does it take to be on the Huffington Post’s new B-team? Led by Arianna Huffington, this not-for-profit initiative is a group of global business leaders committed to making businesses more socially responsible - and blogging about it. It takes a real commitment to corporate culture, and not just the inspirational

John Kershaw 0
What ever happened to customer segmentation?

I recall that in the not too distant past customer segmentation, in its many guises, was once a flavour of the times. Segmentation was (and still is) however, a greatly misused term, with organisations confusing the (correct) approach of offering a strategic view of a customer base with the more

Data Management
Steve Polilli 0
Your data is in Hadoop, so what?

Okay, let's say your data is in Hadoop. The distributed, open source framework is configured as it should be across low-cost servers and your data is sitting in those clusters. It's been a meaningful effort to get to this point but how does it benefit your organization? If it's not doing something

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