Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data
Weighed down by what has gone before, and what is needed to keep the lights on, the CIOs at many organizations I have worked with have turned to Hadoop with the hope of utilizing it as a major component of an IT infrastructure and as part of their modernization and
Have you ever thought about how to improve your Sales and Operations Planning (S&OP) process beyond where you might be today? There's certainly no lack of advice on the topic of S&OP on the Internet. Some articles focus on the overall process while others focus on S&OP software and related support tools. In
In recent times, Britain has increasingly developed an "inquiry culture." Whenever there’s malpractice or a scandal – be it the Leveson inquiry or the recent investigation into the Mid Staffordshire NHS Foundation Trust – an inquiry serves to give citizens, public leaders and governing bodies an explanation of how and
At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform
At a time when most of the buzz about big data is focused on the technology and the exciting opportunities that it creates, I find that little attention is being given to the way that big data is impacting the culture of organizations. In particular, I'd like to see more
Greetings, insignificant souls. You may call me … Gregor Castamere. It is not my true name. I stalked this strip of land when it was called New Amsterdam. My family’s name is well known. I have lived for more than 600 years, concealing my terrible secret. I am a vampire.
The Global Hadoop market was valued at $1.5 billion in 2012 and is expected to grow at a compound annual growth rate of 58.2 percent, to reach $50.2 billion by 2020, according to a Hadoop Market Analysis report prepared by Allied Market Research. There is no doubt that IT teams are
Volatility. It’s a business reality for energy market participants and it’s been a wild ride for the oil marketing business over the past few weeks. How has your energy risk data helped you navigate the recent increase in volatility and precipitous price drop? This month, we are launching a recurring
This week I’m going to “fill in” for Natalie to complete our series on “What can Hotels learn from Casinos”? (Look for parts 1 and 2 here and here, respectively) Today I’m going to address pricing. We all know that great entertainment comes at a price, and we also know
