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Andrew Pease 0
Statistics on big data: Take it easy, but do take it

When legendary travelling folk singer-songwriter Woody Guthrie summarized his approach to organizing workers, he said, “Take it easy, but take it.” Wise words to ponder in any case, but certainly whenever we put big data on the back burner to talk statistics instead. In the context of Big Data, I

Data Management
0
Data privacy doesn't have to be scary

Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data

Simon Dennis 0
Big data in an age of uncertainty

In recent times, Britain has increasingly developed an "inquiry culture." Whenever there’s malpractice or a scandal – be it the Leveson inquiry or the recent investigation into the Mid Staffordshire NHS Foundation Trust – an inquiry serves to give citizens, public leaders and governing bodies an explanation of how and

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