Blogs

Innovation

Read how data-driven insights can help organizations uncover new approaches to their key challenges and deliver new innovations faster.

Innovation | SAS Events

Business visual data analyzing technology by creative computer software . Concept of digital data for marketing analysis and investment decision making .

Caroline KinlawJuly 18, 2025 0

What innovators are achieving with SAS

At SAS Innovate in Orlando, some of our partners spoke firsthand about how they’re driving innovation and delivering results with SAS®. In the video above, leaders from across our partner ecosystem offer insights into how collaboration, innovation and analytics are coming together to solve complex challenges and deliver results that

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Artificial Intelligence | Customer Intelligence

Successful female banker using tablet outdoors while standing near his office background yellow neon lights, portrait young woman professional manager working on pc computer near skyscraper in evening city

Mike TurnerJuly 15, 2025 0

Maximize the value of your first-party data, no IT required

This is the second in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

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Innovation | Internet of Things | SAS Events

Aerial view of illuminated road interchange or highway intersection with busy urban traffic speeding on the road at night. Junction network of transportation taken by drone.

Caslee SimsJuly 10, 2025 0

5 ways AI and IoT are driving the future of transportation

They say data is the new oil, but it’s only valuable if you can refine it into something useful. In transportation, that means turning raw traffic data, sensor inputs and video feeds into real-time insights that actually improve how we move. That metaphor set the tone for a 2025 IoT

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Artificial Intelligence | Innovation | Risk Management

Reyk MiklesJuly 9, 2025 0

Is IBSM the most overlooked tool in banking risk strategy?

In an uncertain geopolitical world, integrated balance sheet management (IBSM) is crucial for building financial resilience. Fragmented risk systems hinder banks’ ability to navigate volatile markets. Isolated control models are especially problematic when managing liquidity, profitability and capital efficiently. According to a recent FT Longitude survey of executives from 300

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Banking

Advanced Analytics | Artificial Intelligence

blue digital binary data on computer screen. Close-up shallow DOF

Trent SmithJuly 7, 2025 0

SAS AI influencers: Join the conversation today

We at SAS were proud to see Iain Brown, SAS Head of Data Science for Northern Europe and author of the book Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers, recently acknowledged as one of the top 100 AI influencers on X/Twitter. (Number 36, not too shabby!) Iain

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Analytics

Caslee SimsJuly 2, 2025 1

The Magic that happens when developers and marketers work together

At SAS Innovate, attendees saw something they might not have expected. Amongst conversations about data, AI and enterprise transformation, they found themselves doing basketball drills. Real ones. With former Orlando Magic guard Cole Anthony at the center. Powered by SAS technology. And created by an unconventional duo of R&D and

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Internet of Things | SAS Events

Natalie GonzalezJune 30, 2025 0

10th annual IoT Slam: A glimpse into a more connected future

SAS world headquarters felt charged with momentum as Jason Mann, VP of IoT, welcomed a room full of curious minds to the 10th annual IoT Slam Live. “We are in the midst of a technology boom unlike anything we’ve seen before,” Mann said in his opening remarks. “In this environment, the ability

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Analytics | Innovation | SAS Events

Caroline KinlawJune 30, 2025 0

SAS Innovate on Tour in photos: First leg complete

The first leg of SAS Innovate on Tour has wrapped and what a journey it has been. These initial stops have set the tone for a year of innovation. Each recap below captures the energy and insights from the events so far, offering a glimpse into how data and AI

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Artificial Intelligence | Fraud & Security Intelligence | SAS Events

Phone lock to protect from cyber scam, online data fraud or identity theft. Laptop with hacker virus code in screen. Phishing, cybersecurity danger or ransomware attack. Encrypted privacy in email.

Stu BradleyJune 27, 2025 1

4 lessons from former fraudsters

Fraud and financial scams are on the rise. According to the FBI's Internet Crime Complaint Center's annual report, scammers stole a record $16.6 billion in 2024, a 33% increase from 2023. This problem affects everyone. The SAS Faces of Fraud Study revealed that 70% of consumers have fallen victim to

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Banking

Artificial Intelligence | Fraud & Security Intelligence | Innovation

London, UK, businessman taking money at an ATM in the city

Seema RathorJune 23, 2025 0

Synthetic data for next-generation fraud detection in banking

Financial fraud is a high-stakes issue in banking, where schemes are becoming increasingly sophisticated and costly. As a result, detecting anomalies quickly and accurately is a top priority. But traditional data-driven fraud detection models face challenges such as data scarcity, privacy constraints, and model bias. This is where synthetic data

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Banking

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