Blogs

Innovation

Read how data-driven insights can help organizations uncover new approaches to their key challenges and deliver new innovations faster.

Analytics | Artificial Intelligence | Data for Good | Innovation

Caroline KinlawMay 15, 2025 0

Sounds of SAS: Accessibility, amplified

Accessibility at SAS is more than just a compliance checkbox or a simple feature; it’s a commitment and vision to unlocking the power of data and AI for people with disabilities. Sounds of SAS is a new series that spotlights how SAS is using innovative technology to make data and

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Artificial Intelligence | Innovation | SAS Events

Caslee SimsMay 14, 2025 0

How SAS, Epic Games and Georgia-Pacific are reimagining manufacturing with digital twins

If you think of SAS as a data, AI and analytics powerhouse, Epic Games as the studio behind Fortnite and Georgia-Pacific as the company that makes paper towels and more, you’re not wrong. But you’re also missing the bigger story. One that – quietly and collaboratively – is reshaping how

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Manufacturing

Artificial Intelligence | Innovation | SAS Events

Manisha KhannaMay 14, 2025 0

Building a foundation for agentic AI success with SAS Viya

Call it what you want – an arms race, a land grab, a gold rush – but AI is now the centerpiece of most business strategies. Executives aren’t just curious about AI anymore; they are positioning their organizations for the technology's future. The problem? Most organizations aren’t ready. Even as

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Artificial Intelligence | Customer Intelligence | Innovation

Diverse team of business professionals is having a productive meeting in a modern office, sitting around a wooden table, analyzing charts, and engaging in collaborative discussion

Frans RiemersmaMay 13, 2025 0

Modern marketing: Making the customer experience an epic experience

My car dealer knows me. I bought a car from a family-owned dealership 20 years ago and never left. Why? They know my car type, my preferences and what I need before I do. Every visit is frictionless, letting me focus on what I enjoy most (which, frankly, isn’t car

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Analytics | Innovation | SAS Events

Alison BolenMay 12, 2025 0

Making AI available for everyone

No matter what industry you’re in or where you are in your career journey, you can benefit from AI. With that in mind, what can we all do to ensure that AI is more available and accessible to everyone? “The future is AI. It’s now. And it’s revolutionizing how we

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Advanced Analytics | Artificial Intelligence | SAS Events

Becky GraebeMay 9, 2025 1

On trust and responsible innovation: ‘Right now is an all-in moment’

Since AI is advancing faster than regulation and innovation is outpacing understanding, two principles must rise above the noise: trust and responsible innovation. That was the central message for industry leaders during another day of SAS Innovate 2025. Show host and recently named Chief Operating Officer Gavin Day said this

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Artificial Intelligence | Innovation | SAS Events

Caslee SimsMay 9, 2025 0

AI that works for you: SAS unveils the future of innovation

When most people think of AI, they picture futuristic technology taking over decision-making processes. But according to Jared Peterson, VP of Platform Engineering at SAS, the real value of AI isn’t replacing humans – it’s changing the way you work and run your organizations. Peterson’s presentation at SAS Innovate 2025

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Analytics | Artificial Intelligence | SAS Events

Caslee SimsMay 8, 2025 0

SAS Innovate: The real AI advantage? It’s not what you think

Ask most people what gives AI its edge and they'll likely point to speed, automation or the aura of generative AI tools. But according to experts at SAS Innovate 2025, AI's real competitive advantage isn’t the algorithm – it’s the ability to use it responsibly to make trusted, faster, better decisions. As

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Artificial Intelligence | Customer Intelligence | Innovation

AI (Artificial Intelligence) concept. Communication network.

Mac CarltonMay 6, 2025 1

Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language

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Analytics

Engineer, Scientists and Developers Gathered Around Illuminated Conference Table in Technology Research Center, Talking, Finding Solution and Analysing Industrial Engine Design. Close-up Hands Shot

Caslee SimsMay 5, 2025 0

From weeks to minutes: How a data mapper agent can change the game

What if integrating your data for AI didn’t take weeks or months – but happened in minutes, without ever moving your data at all? That’s the vision guiding the development of a new data mapping agent at SAS. It’s not just a feature – it’s a potential shift in how

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