Find out how analytics, from data mining to cognitive computing, is changing the way we do business
Why your marketing attribution approach probably needs an overhaul
Back in the early 1900s, Philadelphia retailer John Wanamaker supposedly said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Wanamaker’s dilemma was that although he knew that traditional advertising of the time – newspapers, billboards, posters and the like – resulted
