Find out how analytics, from data mining to cognitive computing, is changing the way we do business
Chasing shadows: Building a better view of the customer
In what Forrester describes as “the age of the customer,” customer experience has become the decisive differentiator between brands. Consumers want fast, easy access to information and personalised experiences unique to them. Knowing your customers’ preferences, habits and behaviours needs to be a top priority for every company. However, a
