Patrick Xhonneux
Vice President, EMEA Marketing

Two decades after becoming part of the global software industry, Patrick is still fascinated and passionate about how software solutions improve business effectiveness, foster innovation and enhance everyday life. Today he has the privilege of leading one of the most energetic marketing teams across EMEA as SAS contributes world class analytics to drive success for our customers. As a vocal advocate of the digital economy and how it fundamentally transforms enterprise roles in the 21st century, Patrick is an enthusiastic contributor to the global transformation movement. In May 2014 he accepted a two-year mandate in the Board of AmCham EU, serving as Chair of the Operations Group.

Analytics | Customer Intelligence
Patrick Xhonneux 0
Why fact-based CMOs outperform their peers

At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to