![Intelligent decisioning in retail: Delivering on the personalisation promise](https://blogs.sas.com/content/hiddeninsights/files/2020/10/ricardo-gomez-angel-KmKZV8pso-s-unsplash-508x336.jpg)
The retail sector has been in a state of change for many years now. Retailers have long been discussing the shift to online – or rather the correct balance between online and "bricks and mortar" – and how to cater to customers’ desire to use multiple channels for different parts