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John BallaApril 19, 2014 1

Want to lead more effectively? Follow Pope Francis’ example

I just read another headline about Pope Francis doing something controversial and it struck me how effectively he’s been able to lead the Catholic Church in just over a year. Without question, he exercises leadership by virtue of his position, but most of his actions hold valuable leadership lessons for

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Customer Intelligence

Solar panels being installed on our roof.

John BallaApril 9, 2014 2

Seeing opportunity in the Internet of Things

There are many reasons for marketers to see opportunity in the Internet of Things, most especially because it entails the interconnection of objects and devices and the data that's generated from these devices. It's not so much that we have to get our geek on, but the devices themselves ultimately

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Customer Intelligence

A Non-Geeks' Big Data Playbook; Hadoop and the Enterprise Data Warehouse

John BallaApril 3, 2014 3

So marketing, do you do Hadoop?

Some people consider "big data" an "overused" buzzword, almost as if it were a fad or a "trending term" and then in a year, we'll all move on to the next "shiny object." We may very well have a new shiny object soon enough, but the fact remains that big data is a current

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Customer Intelligence

SAS Global Forum Executive Conference Keynote Panel Discussion

John BallaMarch 26, 2014 0

People skills realize the innovative power of technology

It’s never been more important for marketing to speak the language of technology (IT) and for IT to speak the language of marketing. Why? Because technology is radically changing the world and marketing and IT have the opportunity to radically change the enterprise together. Yes, the stakes are high and

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Customer Intelligence

Jill Dyche moderated a panel at SAS Global Forum Executive Conference.

John BallaMarch 25, 2014 1

What's changing IT is also changing marketing

Adversarial relationships make for wonderful stories. Why? Because we can relate to them so well. It’s human nature to clash with rivals - cat fights, turf wars, even sibling rivalries reliably sell magazines and fill cinemas and theaters. But are they good for business? Of course not, especially not if the

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Customer Intelligence

Like a lighthouse, analyst validation helps you steer clear of hazards.

John BallaMarch 24, 2014 0

Analysts validate SAS leadership in marketing solutions

As customers have grown more demanding and empowered, the role of marketing as steward of the customer relationship has evolved to be more strategic in the enterprise. And with that evolution comes a greater need to validate vendor claims of superiority. Analyst firms offer advice and research through their publications,

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Customer Intelligence

Being customer-centered is more important than ever.

John BallaMarch 24, 2014 0

Why SAS customers get it right for marketing

When you are making a big, important purchase there are few things more helpful than seeing how well things are going somewhere else. It's better than merely "kicking tires" because it's really happening somewhere else and in their own way, that other organization is putting customers at the center of their strategy. To that end,

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Customer Intelligence

John BallaMarch 24, 2014 0

How to put the customer at the center of your strategy #SASEC14

Leading your organization to faster, better decisions requires skill, agility, resourcefulness and above all - analytics. In marketing, that combination allows the CMO to put the customer squarely in the center of strategy, and align operational execution around the customer focal-point. It's no coincidence that leading organizations, such as the world's biggest retailer,

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Customer Intelligence

Pandora came as a package deal with my wife when we got married.

John BallaMarch 21, 2014 0

Want to snag attention? Mention cat videos.

People love to joke about "watching cat videos" as the epitome of wasting time. Or they don't joke, but express amazement at "how you seem to get sucked in so easily watching cat videos. I am not one of those people that watches cat videos, so you can put me in

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