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John and Lauren at Winter Park, Colorado

John BallaFebruary 11, 2014 0

Winter Olympic inspiration for marketers

I have always loved watching the Olympic games for so many reasons. To begin with, the Opening Ceremonies with the pageantry of the parade of nations is unparalleled. For me, that means pride at cheering my parents’ Brazil and Hungary teams, then the USA team, of course. Then there are

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Customer Intelligence

John BallaFebruary 7, 2014 0

How to hire a portfolio of modern marketing assets

I have never liked referring to people as a “resource,” or as an “asset” in the impersonal sense. Even with people reporting in to me, doing that always seemed to trivialize the individuals being referred to and just never has sat well with me. At the same time, I’ve seen

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Customer Intelligence

How do you know that revenue boost was driven by your campaign?

John BallaJanuary 31, 2014 0

Why was your marketing campaign successful?

Knowing if your campaign is successful and why is not as easy as it seems. Even in ideal conditions, there are plenty of factors beyond your control, such as competitive action, sales investments, product quality, and customer-specific issues. Digital channels have added layers of complexity, while also providing the means for

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Customer Intelligence

Major League Soccer's fans are loyal to the 19 clubs in the league.

John BallaJanuary 22, 2014 1

Kicking up customer loyalty at Major League Soccer

Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it started by getting a better understanding of its fans. MLS wanted to reach out to fans with personalized information that

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Customer Intelligence

Value statement: consistent revenue growth.

John BallaJanuary 16, 2014 0

Workplace culture as a core value statement

Today's announcement of SAS once again being named a Best Place to Work is a point of pride for our company. It's our 17th year in a row on this esteemed list and 11th time in the top 10. I can attest that the recognition is well-deserved, and our workplace culture is more than

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Customer Intelligence

John BallaJanuary 10, 2014 4

Video: 3 keys to getting digital marketing right

The amazing digital world we live in provides consumers with information whenever, wherever and however they want it. It can be both dazzling and dizzying at the same time, so more and more consumers gravitate toward brands they can trust, companies that know them and organizations that engage with them in ways

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Customer Intelligence

John BallaDecember 31, 2013 2

2013 marketing round up in five hot topics

As 2013 comes to a close, it’s time to take stock of some of the topics that captured our attention this year in the context of five “hot topics” we focused on. Marketing Analytics Marketing Analytics is near and dear to our hearts, among other reasons because we’ve had a

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Customer Intelligence

John BallaDecember 13, 2013 0

3 ways to increase marketing response rates using SAS

I have the good privilege to work with colleagues that represent all the best qualities of data-driven marketers. Jenn Chase and Matt Fulk lead our Marketing Services team, which has collaborated with me and my peers in dramatically improving our marketing results by using our own Customer Intelligence solutions. This "drinking

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Customer Intelligence | Data Management

Linda Woolley, CEO and President of the DMA, was keynote speaker at the NCDM2013 conference.

John BallaDecember 11, 2013 0

Value creation is key to marketing's future

When you value something, it’s worthwhile. It’s desirable, important or useful. An activity that’s worthwhile is one that creates value in some way, and therefore should be safeguarded. That’s the premise behind a landmark study commissioned by the DMA's Data-Driven Marketing Institute called, The Value of Data: Consequences for Insight,

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Customer Intelligence

The lunch panel at NCDM included executives from BBVA Compass, L'Oreal Canada, GE Measurement & Control and the CMO Council.

John BallaDecember 11, 2013 0

NCDM panel: analytics talent is elusive, but essential in marketing

The following post originally appeared on the DMA Advance blog, republished here with permission and gratitude. It was written by Stephanie Miller, VP at DMA and Chair of the Program Committee for their conference, NCDM13: Where Marketing Meets Big Data. The secret glue between IT and marketing departments is big data.

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