Video: 3 keys to getting digital marketing right


The amazing digital world we live in provides consumers with information whenever, wherever and however they want it. It can be both dazzling and dizzying at the same time, so more and more consumers gravitate toward brands they can trust, companies that know them and organizations that engage with them in ways that are both personalized and relevant.

All this activity on digital channels also generates customer data for marketers – tons of it. And also in ways that can be both dazzling and dizzying. The successful marketer can navigate the tricky waters of digital marketing to deliver consistent, coordinated customer experiences that move customers along in their buying cycle. All they need is the 3 keys to getting digital marketing right.

Curious? Check out this short video below that explains in just 3 short minutes how to get digital marketing right:


To learn more, check out this Digital Marketing Insights Page for a variety of other resources to choose from.

Let me know what you think – and as always, thank you for following!


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.


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