Workplace culture as a core value statement

Today's announcement of SAS once again being named a Best Place to Work is a point of pride for our company. It's our 17th year in a row on this esteemed list and 11th time in the top 10. I can attest that the recognition is well-deserved, and our workplace culture is more than just a recruiting advantage or a badge of honor - it's a value statement in several ways.
Value statement: consistent revenue growth.

Value statement: consistent revenue growth.

One way our workplace culture generates value is with exceptionally low employee turnover. With an average employee tenure of 10 years, our average voluntary employee turnover is just 3.6 percent in an industry where 15 percent is the norm. That is clearly a value statement focused on our employees, and it happens to create a significant cost savings for SAS.

Another value statement comes from the way we channel those savings into above-average investment in R&D, most recently at about 25% of revenues. The high R&D investment is a powerful statement of our dedication to innovation - another employee-focused value statement in the interesting work enabled by those investments.

In all cases, these ways that SAS uplifts, empowers and values its employees make SAS far more than a mere vendor - we are a consistent, trustworthy and innovative source of business solutions that translates into real value for our customers. Our ability to create value for our customers is spelled out in customer success stories such as these:

  • Over 100% through optimized campaigns and service at Scotiabank,
  • 137% through better targeting, execution and becoming predictive at office superstore Staples,
  • 250% through 360-degree customer views at network services provider Verizon.

And while our 2012 worldwide revenues of US$ 2.87 Billion was our 37th consecutive year of growth and profitability, the best value statement comes from our ability to keep our customer relationships. In 2012, a survey of SAS customers showed that 92 percent of customers were likely to recommend SAS for renewal, and 88 percent were likely to be a customer in five years.

People like to do business with SAS - and our workplace culture is a big part of the reason why. It's a core value statement.


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a digital content strategist here at SAS, and co-founder and former Editor of the Customer Intelligence blog. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids (Go Quakers! Go Tarheels!), volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

Leave A Reply

Back to Top