People love to joke about "watching cat videos" as the epitome of wasting time. Or they don't joke, but express amazement at "how you seem to get sucked in so easily watching cat videos.
I am not one of those people that watches cat videos, so you can put me in the camp of people that laugh at cat-video watchers.
Anyway, my colleagues on the marketing operations management team wanted to find a fun way to reach their audience, so naturally their thoughts gravitated to - you guessed it -
This short, catchy video is designed to appeal to marketing project managers and creative teams that need a marketing resource management system. It shows the viewer what life is like for the marketer that has to suffer through not having SAS Marketing Operations Management. Her colleague using Marketing Operations Management is surrounded by cat figurines in her office, living in a happy world of clarity and control. And as a result, she has plenty of time for watching cat videos on the internet.
Check it out below and let us know what you think.
Hats off to the stars of this production:
- Kate Parker as "the poor Marketing Project Manager,"
- Colleen Cruz as the "project management dashboard user" surrounded by cat figurines.
- Brian Alfond as the voice-over and originator of the inbox full of funny names of people "demanding to know the status of the projects."
- Nancy Wilson, owner of the cat figurines without which this would have been another hum-drum corporate vid.
No cats were harmed in the making of this video. Meow! :)