Want to snag attention? Mention cat videos.



Pandora came as a package deal with my wife when we got married.

Pandora came as a package deal with my wife when we got married.

People love to joke about "watching cat videos" as the epitome of wasting time. Or they don't joke, but express amazement at "how you seem to get sucked in so easily watching cat videos.

I am not one of those people that watches cat videos, so you can put me in the camp of people that laugh at cat-video watchers.

Anyway, my colleagues on the marketing operations management team wanted to find a fun way to reach their audience, so naturally their thoughts gravitated to - you guessed it -
cat videos!

This short, catchy video is designed to appeal to marketing project managers and creative teams that need a marketing resource management system.  It shows the viewer what life is like for the marketer that has to suffer through not having SAS Marketing Operations Management. Her colleague using Marketing Operations Management is surrounded by cat figurines in her office, living in a happy world of clarity and control.  And as a result, she has plenty of time for watching cat videos on the internet.

Check it out below and let us know what you think.


Hats off to the stars of this production:

  • Kate Parker as "the poor Marketing Project Manager,"
  • Colleen Cruz as the "project management dashboard user" surrounded by cat figurines.
  • Brian Alfond as the voice-over and originator of the inbox full of funny names of people "demanding to know the status of the projects."
  • Nancy Wilson, owner of the cat figurines without which this would have been another hum-drum corporate vid.

No cats were harmed in the making of this video.  Meow!  :)


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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