![Video: Embracing social media in the life sciences industry](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can benefit the life science industry with regards to better patient outcomes and return on