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Getting to the point of return on analytics

Linking business analytics to economic value is a hard problem. Despite all the smarts that get poured into models, it's hard to tie them to financial measures such as profitability. And, because of that, it's hard to justify investment in analytics. Need headcount? Sorry, try again. Need tools? Sorry, can't

SAS Events
Chris Hemedinger 0
SAS programmers: meet Twitter

"Twitter, thou art nought but data." So sayeth the SAS programmer. Many data analysts now recognize Twitter for what it is: a tremendous source of data covering almost any topic, from Justin Bieber's hair to political uprisings to technical conferences to company brands. SAS offers sophisticated solutions to harness this

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