Editor's Note: This article was an April Fool's prank from 2011. The entire article is fake.
The two blogs will be merged into a single blog, called The SAS Smarty: A Blog for an Elite Few. The blog, which will be written by Wicklin, will debut next week.
Ima Phül, director of SAS Brand Preservation, says the change is needed.
"Like many companies, SAS continuously monitors the way its brand is perceived by customers," says Phül. "By using SAS Social Media Analytics and SAS Web Analytics, my team was able to identify several problems in the way that the SAS brand is perceived by customers."
Particularly troubling was the high correlation between the terms "SAS" and "dummy," and the terms "SAS" and "dogfood".
"Thanks to SAS Social Media Analytics, Chris's blog was determined to be the root cause of these undesireable relationships," continues Phül.
Wicklin says that re-aligning the SAS Dummy blog with corporate directions will not be hard. "Expect less humor and more math," he says. "I've got some great articles planned on computing multi-dimensional integrals and using orthogonal regression polynomials."
Alison Bolin, Editor of Blogs and Social Content at SAS, thanks Chris for his years of blogging. "Chris was instrumental in the success of our SAS blogging efforts. We are happy to announce that Chris will be leading a new R&D effort from our Siberian office, and we wish him well in his new endeavors."
These changes are effective as of today, April 1, 2011, also known as April Fools' Day.