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I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility.
One of the most prestigious award programs in our industry is the Excellence in New Communication Research Award from the Society for New Communications Research. I was in San Francisco for the awards gala on Friday, where the winners spoke briefly about their award-winning projects, and I came away with
Let's face it: ever since cats learned how to access the Internet, they've managed to besmirch their prestigious status as the "smarter-if-a-bit-aloof" pet. They've starred in many demeaning YouTube videos, bringing shame to their species for the sake of some cheap laughs. But I'm here to tell you: there are
I just got back from a great conference in San Diego at the 2010 meeting of the Western Users of SAS Software (WUSS) where I gave several presentations on PROC IML and SAS/IML Studio. If you didn't make it to San Diego, you can still read my 2010 paper on
Sampling with replacement is a useful technique for simulations and for resampling from data. Over at the SAS/IML Discussion Forum, there was a recent question about how to use SAS/IML software to sample with replacement from a set of events. I have previously blogged about efficient sampling, but this topic
Last year Dave wrote an inspiring post on this blog that included information on how Kinaxis is successfully re-using and promoting content in social media channels. At Blogworld in Las Vegas, I saw Kirsten Watson from Kinaxis on a B2B social media panel, where she shared even more about the
I recently returned from the 117th Annual Conference of the International Association of Chiefs of Police (IACP) held in Orlando, Florida. It was a tad surreal to be back with the association members and colleagues with whom I worked so closely for almost eight years when I called IACP my
Before the two most recent SAS Global Forums, I wrote posts introducing you to SAS presenters and SAS user presenters. In 2009 (my first SAS Global Forum), I wrote the SAS Presenters Series and introduced SAS professionals including I-Kong Fu, Chris Hemedinger and Daniel Jahn. In 2010, the introductions included
I recently had the opportunity to attend the VA Governor’s Education Summit “Innovate to Educate” was the theme throughout the summit. Speakers and panelists discussed both the challenges we face in today’s schools across America as well as innovative ideas and best practices being implemented in an effort to raise
I love to teach SAS programming and in this blog, I hope to share best practices, tips, tricks and answer some frequently asked questions by our SAS users. I’m constantly learning more nuances of SAS and more programming languages like SQL. Why the interest in language? As you probably know,
In a classic Saturday Night Live skit back in the 70s, Dan Aykroyd portrays a man promoting his book about being mauled by a bear. Aykroyd says, “I want to emphasize – Never feed a marshmallow to a grizzly bear like this” He places a marshmallow partly in his mouth
This post is about an estimate, but not the statistical kind. It also provides yet another example in which the arithmetic mean is not the appropriate measure for a computation. First, some background. Last week I read a blog post by Peter Flom that reminded me that it is wrong
Let's pretend for a moment that you don't have SAS installed on all of your office computers. But you've got some great content locked away inside SAS data sets. Is there a way to get to the content of that data, without having to push the data through a SAS
Today I'm in San Diego at the 2010 meeting of the Western Users of SAS Software (WUSS). I am giving several presentations on SAS/IML and SAS/IML Studio: A tutorial workshop on SAS/IML Studio for the SAS/STAT User. The material in this tutorial is a small sampling of Chapters 4–11 of
There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I'd like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my