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Analytics is the hot new buzzword at the TeleManagement Forum (TMForum). Because I am the Communications Industry Marketing Manager for SAS, you would expect me to return from last week’s TMForum Management World conference with tales about the importance of analytics in the telecommunications industry. But I'm not the only
In a previous post, I discussed computing regression coefficients in different polynomial bases and showed how the coefficients change when you change the basis functions. In particular, I showed how to convert the coefficients computed in one basis to coefficients computed with respect to a different basis. It turns out
Are you afraid of big commitments? Do you like to shop around thoroughly before making a purchase decision? I can't help you with most of Life's Big Choices, but I can help you in one way: I can show you how to learn more about your data set before you
Last month I attended the Predictive Analytics World conference in Washington DC. It attracted more attendees from last year with broad representation from multiple industries. The conference was kicked off by Eric Siegel’s keynote focusing on Five ways predictive analytics cuts enterprise risk. The gist of his presentation was to
I am pleased to announce that the fine folks at SAS Press have made Chapter 2 of my book, Statistical Programming with SAS/IML Software available as a free PDF document. The chapter is titled "Getting Started with the SAS/IML Matrix Programming Language," and it features More than 60 fully functional
Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are
In a recent Social Media Today post, Alexandra Cojocaru asks, How Predictive Can Social Media Analytics Get? She goes on to offer a few areas where she thinks predictive analytics can be applied to forecast the future using data collected from Facebook, Twitter and other sites. Alexandra mentions a project
I was recently asked where to start once you have decided you want to implement a lead nurturing system. I thought it was a worthy question to write an answer to in a quick blog post. Here is what you need to begin: Educate yourself on the topic. Here are
Though this is a busy time of year for SAS’ Education Division with the second A2010 Analytics Conference in Copenhagen and the thirteenth M2010 Data Mining Conference both just recently completed, I had the opportunity to catch up with Bob Lucas, PhD, who oversees statistical training at SAS. Anne: Bob,
The other day I was at the grocery store buying a week's worth of groceries. When the cashier, Kurt (not his real name), totaled my bill, he announced, "That'll be ninety-six dollars, even." "Even?" I asked incredulously. "You mean no cents?" "Yup," he replied. "It happens." "Wow," I said, with
Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources
Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources
Chris started a tradition for SAS Press authors to post a photo of themselves with their new book. Thanks to everyone who helped with the production of Statistical Programming with SAS/IML Software.
Dear Readers, You might visit this blog for many reasons, chief among them to learn useful information about SAS. You know that I often post tips about SAS Enterprise Guide, and sometimes people go so far as to call this a "SAS Enterprise Guide" blog*. But for all of the
Suppose that you compute the coefficients of a polynomial regression by using a certain set of polynomial effects and that I compute coefficients for a different set of polynomial effects. Can I use my coefficients to find your coefficients? The answer is yes, and this article explains how. Standard Polynomial