The ultimate objective of a churn model is preventing churn by making a retention offer. To determine reasonable values for profit and loss information, consider the outcomes and the actions that you would take given knowledge of these outcomes. For example, the marketing department of a telecommunications company wants to offer a discount to people who are no longer on a fixed-term contract. To prevent churn, the company is willing to make an offer in exchange for a one-year contract extension.
Tag: Model Studio
SAS' Ricky Tharrington and Jagruti Kanjia explain two ways bias shows up in model predictions.
SAS' Brian Gaines provides a primer on GAMs.
This post, written by Radhikha Myeni and Jagruti Kanjia, will demonstrate how easy it is to build and deploy a machine learning pipeline by using SAS and Python. The Model Studio platform provides a quick and collaborative way to build complex pipelines by dragging and dropping nodes from a web-based
Most computers can execute operations in parallel due to their multicore infrastructure. Performing more than one operation simultaneously has the potential to speed up most tasks and has many practical uses within the field of data science. SAS Viya offers several products that facilitate parallel task execution. Many of these
In machine learning, a feature is another word for an attribute or input, or an independent variable. What is feature engineering? Feature engineering is a process of preparing inputs for machine learning models. The goal of feature engineering is to to improve classification accuracy by considering the limitations of the