![](https://blogs.sas.com/content/sascom/files/2024/01/dataprivacy2-e1706545458551-566x600.jpg)
Well, there's another plot twist in the Google third-party cookie deprecation saga. After years of banter and shifting deadlines, Google has decided to abandon its plans to phase out third-party cookies from Chrome. What does this mean for marketers? Even though third-party cookies aren't being removed, Google is planning to