Well, there's another plot twist in the Google third-party cookie deprecation saga. After years of banter and shifting deadlines, Google has decided to abandon its plans to phase out third-party cookies from Chrome. What does this mean for marketers? Even though third-party cookies aren't being removed, Google is planning to
En el 2023 empezamos el año hablando de MadTech como la nueva evolución del marketing. Lo hacíamos haciendo referencia a que la mayoría de las empresas empezaron a ver cada vez más relevante y urgente luchar por integrar datos y tecnologías dentro de sus departamentos de marketing. Hace tan solo
If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing
