What we learned from this year’s conferences

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JSM, Miami Beach, FL, July 31–August 3

Miami Beach in August is hot. Ridiculously hot. Almost as hot as our preview copies at this show. Conference goers were extremely excited about a number of our upcoming statistics titles, including Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Second Edition, by Randall S. Collica; Data Quality for Analytics Using SAS® by Gerhard Svolba; Carpenter's Guide to Innovative SAS® Techniques by Art Carpenter; Generalized Linear and Nonlinear Models for Correlated Data: Theory and Applications Using SAS® by Edward F. Vonesh; and Applied Data Mining for Forecasting Using SAS® by Arthur Kordon, Tim Rey, and Chip Wells.

NESUG, Portland, ME, September 11–14

Northeast attendees gravitated to three titles in particular: SAS® Statistics by Example by Ron Cody and the forthcoming Statistical Graphics Procedures by Example: Effective Graphs Using SAS® by Sanjay Matange and Dan Heath and Building Business Intelligence Using SAS®: Content Development Examples by Tricia Aanderud and Angela Hall. Over in the “Collaboration Café,” acquisitions editor Stacey Hamilton and authors Michele Burlew and Michael Tuchman talked to attendees about becoming a SAS Press author.

JMP Discovery, Denver, CO, September 13–16

JMP users know what kind of books they want and they’re not afraid to give us ideas. Acquisitions editor Shelley Sessoms came away from this show with a long list of topics that we’ll be looking to cover in future books. In the meantime, Practical Data Analysis with JMP® by Robert Carver; JMP® Essentials: An Illustrated Step-by-Step Guide for New Users by Curt Hinrichs and Chuck Boiler; and JMP® Start Statistics: A Guide to Statistics and Data Analysis Using JMP®, Third Edition by John Sall, Lee Creighton, and Ann Lehman were popular titles in the SAS Publishing booth this year.

MWSUG, Kansas City, KS, September 25–27

Art Carpenter has a great many followers in the Midwest. And they can’t wait for his forthcoming Carpenter's Guide to Innovative SAS® Techniques, particularly after hearing him speak.

WUSS, San Francisco, CA, October 12–14

WUSS goers love Ron Cody, whose SAS® Statistics by Example just came out. They also love winning books. By far, student attendees know how to rock out on and win free books via Twitter. Power to the next generation!

SESUG, Alexandria, VA, October 23–25

Kirk Lafler is one funny guy. Part of his presentation included a bit on “You may be a SAS nerd if…" and apparently much of the audience could relate. We’ll be bringing out a new edition of his popular book PROC SQL: Beyond the Basics Using SAS® next year.

Analytics, Orlando, FL, October 24–25

Emmett Cox knows how to work a show. From a creative book giveaway at the end of his presentation to great conversations with users in the SAS Publishing booth, Cox helped create buzz for his new book Retail Analytics: The Secret Weapon.

PBLS, Orlando, FL, October 25–27

Open bars are very popular among conference attendees, particularly those at shows that come at the end of the conference season.  Both at the reception and in the SAS Publishing booth, Carlos Andre Reis Pinheiro, author of Social Network Analysis in Telecommunications, spent time socializing and fielding questions about his book and conference presentation.

And we’re not done yet! We’ve got SCSUG going on in Fort Worth, TX, this week and Informs taking place in Charlotte, NC, November 13–16. Looking forward to seeing you there!

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Aimee Rodriguez

Senior Content Marketing Specialist

Aimee Rodriguez is senior content marketing specialist at SAS specializing in the areas of Customer Intelligence, IoT and thought leadership.

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