Tag: PBLS

Customer Intelligence
John Balla 0
Leading marketing excellence with analytics

There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can be at once astonishing, thrilling, exasperating, potentially overwhelming, and sometimes even downright cliché. But together, they're all part of the ways that technology is rewriting

Learn SAS
Stacey Hamilton 0
Live from M2009 - Day 3

Tuesday was a great day at M2009. I was able to talk to SAS Press author Randy Collica, who is working on a new edition of CRM Segmentation and Clustering Using SAS Enterprise Miner. I interviewed him and Curt Hinrichs, another SAS Press author, who is a coauthor of the