Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to the fact that loyalty programs condition customers to expect discounts, and they don’t always cultivate loyalty. And the danger with that discount-driven scenario is that:
Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync
There is no shortage of technology buzzwords today - digitization, big data, the internet of things, mobile, social, cloud computing, and so on. For marketers, all these buzzwords can be at once astonishing, thrilling, exasperating, potentially overwhelming, and sometimes even downright cliché. But together, they're all part of the ways that technology is rewriting
SAS partners always bring valueable thought-leadership and industry perspectives to customer at events like Analytics 2012 and The Premier Business Leadership Series. Joining Deloitte and Teradata to talk about big data opportunities and trends is Jarrod Vawdrey, data scientist with Greenplum, a division of EMC. Vawdrey will be hosting one of
Here at SAS Publishing, we’ve started the new year off with a bang, particularly when it comes to conferences. We’re attending a number of new shows in addition to the usual lineup this year. Visit our booth, meet our authors, check out our new and forthcoming titles, and talk with
JSM, Miami Beach, FL, July 31–August 3 Miami Beach in August is hot. Ridiculously hot. Almost as hot as our preview copies at this show. Conference goers were extremely excited about a number of our upcoming statistics titles, including Customer Segmentation and Clustering Using SAS® Enterprise Miner™, Second Edition, by
Tuesday was a great day at M2009. I was able to talk to SAS Press author Randy Collica, who is working on a new edition of CRM Segmentation and Clustering Using SAS Enterprise Miner. I interviewed him and Curt Hinrichs, another SAS Press author, who is a coauthor of the
