Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Analytics
Aiman Zeid 0
Only leaders can transform organizations

When the Apple Macintosh hit the market, analysts were not impressed. But Steve Jobs’ vision ended up transforming our lives. Apple is celebrating its 30th anniversary this year and has become a global household name. Jobs’ ability to direct his organization to develop easy to use products not only met

Analytics | Customer Intelligence
Aiman Zeid 0
Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to

Analytics
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The value of high-performance analytics

Like Vince said a few days ago, you don’t have to be Goliath to see how the intersection of big data and high performance analytics creates competitive advantage. Let’s also be realistic though: compared to someone like Walmart, pretty much everyone’s David! While Telstra and the Commonwealth Bank may not be the largest companies by global measures, they’re still

Analytics
0
Getting to the point of return on analytics

Linking business analytics to economic value is a hard problem. Despite all the smarts that get poured into models, it's hard to tie them to financial measures such as profitability. And, because of that, it's hard to justify investment in analytics. Need headcount? Sorry, try again. Need tools? Sorry, can't

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