All Analytics spoke with several leaders at the recent SAS Global Forum Executive Conference on what it means to build an analytics culture. Here’s a video of those conversations.
The video features several sections related to building an analytics culture:
- Kim Nevala, Director of Business Strategy for the SAS Best Practices group, and I talk about the challenges to getting started.
- Mark Pitts, Senior VP of Analytics at SourceHOV, Peter Moore, President of Wild Oak Enterprises, and I then discuss the importance of executive buy-in.
- Mark Pitts and Roger Area, VP of Analytics at Hyatt Hotels, cover the need for talent.
- And finally, Kim Nevala and I share insights on creating the culture.
Take a look. And please leave a comment on what you think is the most important ingredient for building an analytics culture. Is it talent? Culture? People? Technology? Some combination of these? Or something else?