Analytics

Find out how analytics, from data mining to cognitive computing, is changing the way we do business

Analytics | Customer Intelligence
Greg Heidrick 0
Retailers: is your customer experience strategy working?

Smart retailers know that omnichannel customer experience isn't just about marketing anymore.  It’s about bridging all your digital and physical channels to recognize customers wherever they are, collecting data and understanding the retail customer’s purchasing journey. By taking customer data, product data, and supply chain data - and applying predictive and prescriptive

Analytics
David Annis 0
Does software as a service work for analytics?

PC Magazine defines the broad industry term Software as a Service (SaaS) as, “Software that is rented rather than purchased. Instead of buying applications and paying for periodic upgrades, SaaS is subscription based, and upgrades are automatic during the subscription period.” SaaS, according to the same source, is ideally suited

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