Artificial intelligence is no longer a distant horizon – it’s here, reshaping how marketers engage with audiences and create experiences that last. Over the past year, generative AI (GenAI) has become the new status quo. More than 85% of marketing teams worldwide are already using it, with 93% having dedicated
I had the privilege of joining the Dean’s Speaker Series at UNC Kenan-Flagler Business School, hosted in partnership with the Kenan Institute of Private Enterprise. My sincere thanks to Dean Mary Margaret Frank, the Kenan Institute team and all who made this event possible. It was an honor to share
The term “Internet of Things” has been around for over a decade, but the conversation between SAS Vice President of IoT Jason Mann and Quasar CEO Edouard Alligand shows that the real transformation is only just beginning. The two explored how IoT is moving beyond reactive monitoring toward predictive analytics
As the COO at SAS, a lifetime golfer and a longtime resident of North Carolina’s Research Triangle region, it’s easy to single out one event every year that I take particular pride in: the SAS Championship. This year’s tournament marked the 25th edition of the PGA TOUR Champions event that
When AI projects stall or fail, most leaders assume the culprit is flawed models or immature technology. But research shows the real barrier is trust. The new Data and AI Impact Report uncovered what we call the trust dilemma: the gap between how AI is perceived and how responsibly it’s
Generative AI is everywhere in the headlines, but for most organizations, the real challenge is making it work with their own knowledge base. That’s the focus for SAS and its long-time partner Pinnacle, who are applying retrieval-augmented generation (RAG) to put company data directly in the hands of employees, made
With AI emerging as an increasing priority for organizations across all industries, it is critical for business and technology leaders to ensure AI is adding transformational value. That was the central theme in a recent conversation SAS CTO Bryan Harris had with streaming news channel Ticker. Harris shared his perspective
Fraud and financial scams are on the rise. According to the FBI's Internet Crime Complaint Center's annual report, scammers stole a record $16.6 billion in 2024, a 33% increase from 2023. This problem affects everyone. The SAS Faces of Fraud Study revealed that 70% of consumers have fallen victim to
Recently, I was in London for SAS Innovate on Tour, where I talked to customers, partners and tech enthusiasts about how SAS can help you be more productive with data and AI technology. The event was incredible, but it was the venue that truly blew me away. Kings Place, located
Let’s be real: no single language rules the world anymore. It’s all about the right tool for the job. You’ve seen the lists: “Top Programming Languages of 2024.” “Python vs. Rust: The Ultimate Showdown.” “Why Java Refuses to Die.” But you rarely see SAS on these lists. And I get
