Tag: generative AI

Analytics | Artificial Intelligence | Customer Intelligence | Innovation
Jonathan Moran 0
How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

Machine Learning
Marinela Profi 0
4 strategies to optimize costs of large language model deployment

While large language models (LLMs) have become synonymous with advanced AI capabilities, their integration into various business and technological domains is often accompanied by significant costs. These costs arise from the extensive computational resources required for training and running these models. However, traditional natural language processing (NLP) techniques offer a

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