While you might not think that businesses outside the trendy, youth-focused fashion and music markets would have much to learn from the practice of “coolhunting”, there are some key product life cycle principles common to both. Coolhunting is market research aimed at discovering, in their infancy, new trends in youth markets, catching
Accessing computing resources must feel like playing Monopoly in some organizations. If you can out-game fellow analysts or have more-than-a-little luck, you get your report when you need it. If you can’t, you don’t pass Go and have to wait your next turn in the queue . . . whenever
If the latest issue of sascom magazine has a theme, it’s preparation. The size and speed of your data is growing exponentially, the world of analytics is changing – and we want our readers to be ahead of the curve. That’s why we’re continuing to explore data visualization. Visualizations are
SAS 9.4, our newest platform release offers product enhancements galore, more deployment choices than ever, simplified administration and more. In this post, we take a look at SAS 9.4 deployment options. Now you can choose the best way to provide the world’s most powerful analytics to your users. Is a
Ed says the great jobs of tomorrow will be in the fields of science, technology, engineering, and mathematics (STEM). Unfortunately, people with disabilities are currently underrepresented in these fields. So, the accessibility team here at SAS is working hard to make sure that analytical tools are accessible for everyone. This
As professional golfers tune up for the SAS Championship, I had the unique opportunity to sit down for a chat with Big Data. Maybe you've seen him on TV or in your corporate board room. He’s the guy with answers to many of the most complex issues faced by business
Lately, I've been reading about famous statisticians in history. It's interesting to read about their lives, their contributions to the world and how they became interested in statistics. Reading these stories from history also made me curious about current statisticians and how they became interested in statistics. What was that
Are you uncomfortable with analytics? Do you know someone who is? One reason might be that they think of predictive analytics as magic rather than science or fact based. Good magic amazes people and so do good analytic based reports and decisions. Being able to predict what product or service
In a retail market where new customers are thin on the ground, keeping hold of existing ones becomes even more important for powering growth. But how do retailers and consumers view customer loyalty? And what is the most effective way to use the now ubiquitous loyalty card? Asking the right
Since it is the International Year of Statistics, we decided to ask statisticians at the recent SAS Global Forum their thoughts on several questions about the field of statistics. Their answers are featured in a series of videos that showcase the statistician’s responses to these questions. This video features the
