In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to
Rising fraud and shrinking staff signal an urgent need for AI in government Have you ever opened your wallet and felt panicked? You count the bills once, twice and still come up short. You rummage through every pocket, hoping to find that missing cash. Then, a thought crosses your mind,
Insurers are racing to adopt GenAI, despite concerns. See where the industry is headed.
Data and AI literacy are no longer optional but essential for success in both academic and professional settings. Educators are tasked with equipping students with the skills necessary to analyze and interpret information effectively. However, students and businesses can also learn these essential skills through available resources. SAS education resources
Thanks to the ubiquity of smartphones and laptops, people are used to getting what they need at the press of a button – whether they’re looking for information, seeking action or trying to solve a problem. Citizens want that same ease of access from their city’s government. As more citizens
In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard
Concerns about risk and the fear of change can be some of the biggest barriers to career development. Following the release of her book Leap: Why It’s Time to Let Go To Get Ahead in Your Career, author Jessica Galica invites you to reframe your view on risk. Speaking for
Making a difference involves taking meaningful actions that contribute positively to society. Whether it's through volunteering, creating innovative solutions or advocating for important causes, each action advances change. This is the third post in a new series highlighting women from diverse backgrounds as they share their experiences in the tech
Retailers face unprecedented challenges with supply chain volatility, inflation, oil price fluctuations, labor shortages and geopolitical activities, making it difficult to plan across the organization. With retail evolving, coupled with persistent supply chain issues, this adds complexity to anticipating and planning for shifts in consumer demand. The emergence of an
I saw a fascinating Reddit thread titled: "What would you do if your son told you he’s dating an AI?" Here's the post verbatim: "My son (20M) just told my wife and I that he’s been in a relationship with a replika for the past few months. He claims that it’s
