I like metaphors. OK, fine, I lied: I love metaphors. They’re my go-to method for explaining concepts in relatable ways, and that’s what makes them so versatile and valuable. They meet people where they are to foster faster, better understanding. But is there a dark side to metaphors and other
Globally, health care is undergoing a transformation driven by the rapid aging of populations. By 2034, one in five Americans will be aged 65 or older, surpassing the number of children for the first time in U.S. history. This demographic shift brings new opportunities and new challenges for our health
What if the data behind your next prescription could help save lives – not just yours, but millions more? Behind the scenes, researchers are turning everyday health records into powerful insights that shape the safety of drugs and medical devices. At the heart of this work is Cheryl Walraven, a
Many of today’s fraudsters are figuring out how to use AI to automate and structure scams that are unique to each person they target. If fraudsters can analyze your data, learn your patterns, track your interests, and exploit who you trust – how can you combat them? According to SAS
In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to
Rising fraud and shrinking staff signal an urgent need for AI in government Have you ever opened your wallet and felt panicked? You count the bills once, twice and still come up short. You rummage through every pocket, hoping to find that missing cash. Then, a thought crosses your mind,
Insurers are racing to adopt GenAI, despite concerns. See where the industry is headed.
Data and AI literacy are no longer optional but essential for success in both academic and professional settings. Educators are tasked with equipping students with the skills necessary to analyze and interpret information effectively. However, students and businesses can also learn these essential skills through available resources. SAS education resources
Thanks to the ubiquity of smartphones and laptops, people are used to getting what they need at the press of a button – whether they’re looking for information, seeking action or trying to solve a problem. Citizens want that same ease of access from their city’s government. As more citizens
In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard
