Blogs

Blogs

Innovation

Read how data-driven insights can help organizations uncover new approaches to their key challenges and deliver new innovations faster.

Customer Intelligence | Data Management | Innovation | Marketing
Amy Dyson 0
Building customer trust: Balancing privacy and personalization

In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to

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English
Analytics | Artificial Intelligence | Predictions
Seema Rathor 0
Customer experience in banking: Change is the name of the game

The rise of digital banking, driven by tech-savvy consumers, has permanently transformed the financial services landscape. Both individuals and businesses now demand seamless, user-friendly experiences, to manage their finances effortlessly across multiple platforms. Generational shifts in expectations Younger generations, including Gen Z and Millennials, have distinct financial expectations compared to

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English
Banking
Advanced Analytics | Artificial Intelligence | Innovation
Lindsey Coombs 0
Ready-made AI models: Faster access to AI at lower cost and risk

Fast-paced technology like AI can have barriers to entry. Whether infrastructure, data limitations, talent gaps or complying with rapidly changing regulations. Organizations from health care to manufacturing and the public sector are often stymied by these obstacles that can slow AI adoption and use. Ready-made AI models can bypass the

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