Innovation

Read how data-driven insights can help organizations uncover new approaches to their key challenges and deliver new innovations faster.

Customer Intelligence | Innovation
Amy Dyson 0
How AI and marketing analytics are revolutionizing customer experiences at Macy’s

Leading brands like Macy’s prioritize creating meaningful, personalized customer experiences driven by data and thoughtfully orchestrated marketing decisions. Macy’s focus centers on customer obsession, which fuels its drive for customer loyalty and sustainable growth. Marketing analytics and AI serve as the foundation for a successful marketing decisioning journey underpinned by

Analytics | Artificial Intelligence | Innovation
Mark Lambrecht 0
Architecting the modern clinical trial analytics environment

Clinical trials are the engine behind every new treatment we see – from life-saving cancer drugs to vaccines that help us fight global pandemics. But behind the scenes, running these trials involves juggling massive amounts of complex, sensitive data. For pharmaceutical companies, outdated technology systems can slow everything down, delaying

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