Communications

Analytics
Suzanne Clayton 0
Analytics = brilliance

I recently spent two days with an innovative communications customer explaining exactly what SAS analytics can do to help them take their advertising platform to a whole new level. Media meets data resulting in addressable advertising. SAS would essentially be the brain behind all their advertising decisions, helping them ingest

Customer Intelligence
Norma Suarez 0
How do you #RealTimeWithSAS?

The concept of real-time customer experiences has been around for a while. However, the ability to deliver real-time customer experiences had been limited until recently. Real-time experiences are progressively and significantly influencing today’s customer journeys. Tomorrow, successful customer journeys will not happen at all without them. What is the meaning

Data Visualization | Learn SAS | Programming Tips
Sanjay Matange 0
Spark table

In the previous post, I discussed creating a 2D grid of spark lines by Year and Claim Type.  This graph was presented in the SESUG conference held last week on SAS campus in the paper ""Methods for creating Sparklines using SAS" by Rick Andrews.  This grid of sparklines was actually the

Data Visualization | Learn SAS | Programming Tips
Sanjay Matange 0
Long category values

The South East SAS Users Group meeting wound up yesterday.  The 25th anniversary conference was held on SAS Campus and it provided a great opportunity to meet with many enthusiastic SAS users and attend many informative presentations.  More on this in a follow-up article. During one of these presentations, Mary

Data Visualization | Learn SAS | Programming Tips
Sanjay Matange 0
Legend items

Plot statements included in the graph definition can contribute to the legend(s).  This can happen automatically, or can be customized using the KEYLEGEND statement.  For plot statements that are classified by a group variable, all of the unique group values are displayed in the legend, along with their graphical representation

Data Visualization | Learn SAS | Programming Tips
Sanjay Matange 0
Tips and tricks: Segmented discrete axis

The previous post on Multiple Blank Categories showed how to include multiple blank categories on the axis.  But, given the purpose for this was to separate different segments in the data, I also included ideas on how to segmented a discrete axis using reference lines or Block Plot.  A similar idea

Data Visualization | Learn SAS | Programming Tips
Sanjay Matange 0
Tips and tricks - Multiple blank categories on axis

Off and on, users have expressed the need to include multiple blank categories on a discrete axis.  Often, this is desirable to separate groups of bars (or categories) in a graph due to some difference their definition.  Such a case was discussed in this blog article on using non breaking

Data Visualization | Learn SAS | Programming Tips
Sanjay Matange 0
New Features in SAS 9.40M5 - Gradient fills

ODS Graphics procedures primarily strive towards the following goal:  "Make simple graphs easy and complex graphs possible".   SGPLOT procedure allows you create simple graphs with a single plot statement, and create complex graphs by layering together or combining multiple plot statements.  Generally, the appearance follows the guidelines set by industry

Analytics | Risk Management
Thorsten Hein 0
The need for seamless risk and finance integration

The importance of risk management has always been clear in financial services, but it is growing in other industries, including energy and telecommunication companies. This importance is being amplified through increasing demand for risk and finance integration. Innovation in risk has often come from firms with complex trading books. This

Customer Intelligence
Norma Suarez 0
SAS is revolutionizing the real-time customer experience

Real-time customer experiences are an elusive yet coveted goal for all organizations. As competition intensifies in every single industry, organizations want to ensure they are providing customers with unforgettable results. Satisfactory is no longer enough. Not if you want your customers to come back. Forrester Principal Analyst Rusty Warner’s research

Analytics | Data Visualization | Learn SAS | Programming Tips
Sanjay Matange 0
Getting started with SGPLOT - Part 8 - Horizontal HighLow Plot

On a recent visit to an In-House Users Group meeting at a Pharmaceutical company, I presented a 1/2 day seminar on creating Clinical Graphs using SG Procedures.  Polling the audience for their experience with these procedures indicated that many SAS users are not familiar with these new ways to create graphs. So,

Data Management
Rainer Sternecker 0
Bei DS-GVO „Auf-Sicht“-Fahren? Besser nicht!

Die EU-Datenschutz-Grundverordnung kommt näher – ausweichen oder draufhalten? In den letzten Wochen hatte ich die tolle Gelegenheit mit zahlreichen Kunden und Partnern über die neue EU-Datenschutz-Grundverordnung (DS-GVO) zu sprechen. Die Meinungen und Erwartungen sind dabei wirklich außerordentlich breit gefächert. Das ist nicht weiter verwunderlich, denn das Thema hat zuletzt stark an

Analytics | Customer Intelligence
Sandra Hernandez 0
Así es el profesional de Marketing de hoy

En el lenguaje de marketing, mucho hablamos de implementar estrategias digitales omnichannel y gestionar la experiencia de cliente de extremo a extremo. Si bien hay bastantes soluciones (mapas de viaje del cliente, diagramas de ciclo de vida) y tecnologías (motores de optimización, procesamiento de secuencias de eventos y automatización de marketing)

Analytics
Sandra Hernandez 0
Experimente las nuevas posibilidades: Precisión al ver con claridad

Ya no se trata de imaginar cosas. Cada día las empresas enfrentan miles de desafíos. Desde decisiones de negocio hasta procesos operativos, pasando por la manera de relacionarse con sus clientes o de preparar los informes de cumplimientos regulatorios o cuidarse de los ataques o fraudes. No son escenarios que

Data Management
Michael Herrmann 0
EU Datenschutz aus juristischer Sicht: Kommen wir 2018 „durch den TÜV“?

Stichtag 25. Mai 2018 - ab diesem Tag wird amtlich geprüft, ob Ihrem Unternehmen der Nachweis real gelingt, sprich, ob jene Maßnahmen rund um personenbezogene Daten als angemessen durchgehen. Um die Balance zwischen juristischem Verständnis und IT-Realitäten zu finden, habe ich mit Arnd Böken gesprochen, Anwalt für Datenschutzrecht bei Graf

Data Visualization
Sanjay Matange 0
Category highlighting

When presenting information in form of a graph we show the data and let the reader draw the inferences.  However, often one may want to draw the attention of the reader towards some aspect of the graph or data.  For one such case, a user asked how to highlight one

Advanced Analytics | Artificial Intelligence | Machine Learning
Erwin Huizenga 0
Artificial intelligence in telecoms - current state of play

Artificial intelligence (AI) is the subject of considerable discussion across industry sectors around the world. Telecoms companies are showing considerable interest in the potential of AI, whether at the front end—customer service—or to improve service delivery via better network performance and reliability. There are a number of different AI technologies

Advanced Analytics | Analytics | Customer Intelligence | Data Management | Internet of Things
Andreas Gödde 0
Die Uhr tickt – Zeit für einen Umsetzungsplan zur EU-Datenschutz Compliance

In nahezu einem Jahr findet die neue EU-Datenschutz-Grundverordnung (DSGVO) Anwendung. Wer bisher dachte, das hat noch Zeit und wird nicht so heiß gegessen, wie es gekocht wird, der wurde von der Ankündigung des Bayerischen Landesamts für Datenschutzaufsicht überrascht: Bayern kündigt schon erste Kontrollbesuche an. „Abwarten und nichts tun ist mehr

Advanced Analytics | Machine Learning
Dariusz Jańczuk 0
Is intelligent content on the web the answer to mass content blocking?

As the internet grew in popularity, the marketing industry was quick to see that it had become an important channel for reaching out to potential customers. Websites increasingly began to host ads that were often unconnected with the site content. Advertising content became more widespread and unfortunately, also often obtrusive.

Advanced Analytics | Machine Learning
Andreas Becks 0
Stop Algorithm Porn! Warum Machine Learning alleine kein Wundermittel ist

In meinem vorherigen Beitrag  ging es darum, wie sich das Internet of Things (IoT) über den aktuellen Hype hinaus geschäftsfähig machen, also operationalisieren, lässt. Und um die Hürden, die Unternehmen in Sachen Analytics dafür überwinden müssen. Immer wieder spreche ich in diesem Zusammenhang mit Kunden über ein Thema, das nicht