El 25 de mayo de 2018 entrará en vigor el Reglamento General de Protección de Datos (GDPR, por sus siglas en inglés). ¿Su objetivo? Robustecer la protección de los datos personales de la gente que vive en los países que conforman la Unión Europea (UE). Si bien regional, los efectos
Cuando se trata de invertir en nuevos mercados, mantener la rentabilidad de un negocio, o ayudar al crecimiento de una marca o compañía, las gerencias corporativas deben asumir retos que suponen riesgos. Sin embargo, la avanzada tecnología de analítica digital permite estudiar diversas variables y factores, con base en complejas
Las compañías del sector de Telcos en Colombia están a la espera de la gran subasta de bandas de 700 MHZ y 1.900 MHz, luego de que a finales de 2017 se aprobara un Decreto con el cual se aumentaban los topes máximos de espectro para bandas altas, pasando de
Unless you live under a rock, you've probably seen news reports that Russian trolls have been posting on social media to allegedly conduct "what they called information warfare against the United States, with the stated goal of spreading distrust toward the candidates and the political system in general," according to
Survival plots are automatically created by the LIFETEST procedure. These graphs are most often customized to fit the needs of SAS users. One way to create the customized survival plot is to save the generated data from the LIFETEST procedure, and then use the SGPLOT procedure to create your custom
Con el fin de establecer el rumbo que tomaron sus compañías para seguir siendo competitivas y rentables, los líderes empresariales están atentos a una gran cantidad de factores internos como externos. El ambiente socioeconómico y político, los cambios en los patrones de consumo, el uso de nuevas tecnologías, e incluso
2018, en términos económicos, tiene un panorama bastante bueno. De hecho, el Banco Mundial (BM) en sus Global Economic Prospects destacó que este será el primer año tras la crisis en el que “la economía mundial funcionará en plena capacidad”. Colombia no se queda fuera de esas buenas proyecciones pues
Chief Data Officer: talento analítico al servicio del negocio No voy a negar que tengo una perspectiva privilegiada. Desde SAS, la compañía que creó el nicho de la innovación en Analytics hace 42 años , observó cómo el análisis de la información está transformando nuestro entorno positivamente: negocios con mayor
Las empresas que actualmente lideran la transformación digital entendieron que a partir del análisis de datos pueden obtener mayores ingresos, porque los nuevos modelos de negocio que surgen de la implementación de este tipo de tecnología, logran conocer muy bien a sus clientes y brindarles servicios y productos a la
El deseo de mejorar la experiencia del cliente se ha convertido en el impulso para el desarrollo de un nuevo marketing que se ejecute mediante los canales adecuados y logre un impacto en tiempo real sobre los públicos. Para esto es necesario conocer las preferencias de los clientes a
Are you in the early stages of your Internet of Things (IoT) strategy? According to new IoT research done by the Internet of Things Institute on behalf of SAS, you are not alone. There's been a lot of buzz in the market for several years around IoT and how it's
Over the New Year's weekend, I was listening to the re-broadcast of Dick Clark's Top 100 music countdown from the 1980s ... it was the music from my high school and college years, when synthesizers and fun-rap music popped onto the scene. Another thing that started in the 1980s was
No cabe duda que la tecnología Blockchain está llamada a ser una de las grandes revoluciones en el mundo en los próximos años. Se ha llegado a afirmar que hará por las transacciones lo que internet ha hecho por la información y las comunicaciones; va a cambiar definitivamente la forma
Since Trump became the US president, many people have noticed that he posts a lot of tweets. While some people choose to analyze and critique the content of those tweets, I was more curious about something a little less controversial - the timing and frequency. Follow along as I dig into
I recently spent two days with an innovative communications customer explaining exactly what SAS analytics can do to help them take their advertising platform to a whole new level. Media meets data resulting in addressable advertising. SAS would essentially be the brain behind all their advertising decisions, helping them ingest
The concept of real-time customer experiences has been around for a while. However, the ability to deliver real-time customer experiences had been limited until recently. Real-time experiences are progressively and significantly influencing today’s customer journeys. Tomorrow, successful customer journeys will not happen at all without them. What is the meaning
In the previous post, I discussed creating a 2D grid of spark lines by Year and Claim Type. This graph was presented in the SESUG conference held last week on SAS campus in the paper ""Methods for creating Sparklines using SAS" by Rick Andrews. This grid of sparklines was actually the
The South East SAS Users Group meeting wound up yesterday. The 25th anniversary conference was held on SAS Campus and it provided a great opportunity to meet with many enthusiastic SAS users and attend many informative presentations. More on this in a follow-up article. During one of these presentations, Mary
Plot statements included in the graph definition can contribute to the legend(s). This can happen automatically, or can be customized using the KEYLEGEND statement. For plot statements that are classified by a group variable, all of the unique group values are displayed in the legend, along with their graphical representation
The previous post on Multiple Blank Categories showed how to include multiple blank categories on the axis. But, given the purpose for this was to separate different segments in the data, I also included ideas on how to segmented a discrete axis using reference lines or Block Plot. A similar idea
Off and on, users have expressed the need to include multiple blank categories on a discrete axis. Often, this is desirable to separate groups of bars (or categories) in a graph due to some difference their definition. Such a case was discussed in this blog article on using non breaking
ODS Graphics procedures primarily strive towards the following goal: "Make simple graphs easy and complex graphs possible". SGPLOT procedure allows you create simple graphs with a single plot statement, and create complex graphs by layering together or combining multiple plot statements. Generally, the appearance follows the guidelines set by industry
Real-time customer experiences are an elusive yet coveted goal for all organizations. As competition intensifies in every single industry, organizations want to ensure they are providing customers with unforgettable results. Satisfactory is no longer enough. Not if you want your customers to come back. Forrester Principal Analyst Rusty Warner’s research
On a recent visit to an In-House Users Group meeting at a Pharmaceutical company, I presented a 1/2 day seminar on creating Clinical Graphs using SG Procedures. Polling the audience for their experience with these procedures indicated that many SAS users are not familiar with these new ways to create graphs. So,
Die EU-Datenschutz-Grundverordnung kommt näher – ausweichen oder draufhalten? In den letzten Wochen hatte ich die tolle Gelegenheit mit zahlreichen Kunden und Partnern über die neue EU-Datenschutz-Grundverordnung (DS-GVO) zu sprechen. Die Meinungen und Erwartungen sind dabei wirklich außerordentlich breit gefächert. Das ist nicht weiter verwunderlich, denn das Thema hat zuletzt stark an
Your business is in a battle to retain and increase your share of wallet from a happy customer base. Winning takes analytics-driven real-time customer experiences. If you’re unconvinced of the value that using analytics brings to the customer experience, a recent Forbes Insight survey of nearly 360 executives makes a
Stories from the edge of innovation How would you feel if I said it’s possible to generate a significant increase in sales during a six-week period, using advanced analytics? This was achieved by a leading European broadcaster – and there’s no reason why you can’t transform your business success similarly.
Think big, start small, take the analytics-driven approach You want to be a customer-first organisation, but are the benefits worth it? Forrester reports that customer experience leaders enjoy 17 percent CAGR (compound annual growth rate) as opposed to laggards at 3 percent.[1] Organisations of all shapes and sizes are embarking on
En el lenguaje de marketing, mucho hablamos de implementar estrategias digitales omnichannel y gestionar la experiencia de cliente de extremo a extremo. Si bien hay bastantes soluciones (mapas de viaje del cliente, diagramas de ciclo de vida) y tecnologías (motores de optimización, procesamiento de secuencias de eventos y automatización de marketing)
For many industries, products and features are no longer the most crucial differentiators in the minds of customers. Take mobile telecommunications, for example. The recent market shift from virtually no unlimited data plans to announcements of unlimited data offerings by every major US wireless carrier in a short span of
