Stories from the edge of innovation How would you feel if I said it’s possible to generate a significant increase in sales during a six-week period, using advanced analytics? This was achieved by a leading European broadcaster – and there’s no reason why you can’t transform your business success similarly.
Think big, start small, take the analytics-driven approach You want to be a customer-first organisation, but are the benefits worth it? Forrester reports that customer experience leaders enjoy 17 percent CAGR (compound annual growth rate) as opposed to laggards at 3 percent.[1] Organisations of all shapes and sizes are embarking on
En el lenguaje de marketing, mucho hablamos de implementar estrategias digitales omnichannel y gestionar la experiencia de cliente de extremo a extremo. Si bien hay bastantes soluciones (mapas de viaje del cliente, diagramas de ciclo de vida) y tecnologías (motores de optimización, procesamiento de secuencias de eventos y automatización de marketing)
For many industries, products and features are no longer the most crucial differentiators in the minds of customers. Take mobile telecommunications, for example. The recent market shift from virtually no unlimited data plans to announcements of unlimited data offerings by every major US wireless carrier in a short span of
Everyone is talking about artificial intelligence (AI). In fact, many SAS customers who've been using our analytics capabilities for years or even decades are asking: What can we do with AI? What exactly is AI from a software perspective? How can we infuse cognitive computing into our customer interactions and on the customer
Choosing great colors for a graph is sometimes the most difficult part. And here is yet another thing you need to worry about ... sometimes colors represent different things in different cultures! In this blog post, I improve a graphic to help you get a grasp on those color-to-culture relationships.
Here in the US, we typically use top level domains such as .com, .gov, and .org. I guess we were one of the first countries to start using web domains in a big way, and therefore we kind of got squatter's rights. As other countries started using the web, they
Ya no se trata de imaginar cosas. Cada día las empresas enfrentan miles de desafíos. Desde decisiones de negocio hasta procesos operativos, pasando por la manera de relacionarse con sus clientes o de preparar los informes de cumplimientos regulatorios o cuidarse de los ataques o fraudes. No son escenarios que
When I was in college, I lived in the Alexander dorm, where each room had an American student and an International student. I learned a lot about the rest of the world, and I also heard a lot of different languages being spoken. I'm really impressed when I hear people
Stichtag 25. Mai 2018 - ab diesem Tag wird amtlich geprüft, ob Ihrem Unternehmen der Nachweis real gelingt, sprich, ob jene Maßnahmen rund um personenbezogene Daten als angemessen durchgehen. Um die Balance zwischen juristischem Verständnis und IT-Realitäten zu finden, habe ich mit Arnd Böken gesprochen, Anwalt für Datenschutzrecht bei Graf
When presenting information in form of a graph we show the data and let the reader draw the inferences. However, often one may want to draw the attention of the reader towards some aspect of the graph or data. For one such case, a user asked how to highlight one
Artificial intelligence (AI) is the subject of considerable discussion across industry sectors around the world. Telecoms companies are showing considerable interest in the potential of AI, whether at the front end—customer service—or to improve service delivery via better network performance and reliability. There are a number of different AI technologies
In nahezu einem Jahr findet die neue EU-Datenschutz-Grundverordnung (DSGVO) Anwendung. Wer bisher dachte, das hat noch Zeit und wird nicht so heiß gegessen, wie es gekocht wird, der wurde von der Ankündigung des Bayerischen Landesamts für Datenschutzaufsicht überrascht: Bayern kündigt schon erste Kontrollbesuche an. „Abwarten und nichts tun ist mehr
As the internet grew in popularity, the marketing industry was quick to see that it had become an important channel for reaching out to potential customers. Websites increasingly began to host ads that were often unconnected with the site content. Advertising content became more widespread and unfortunately, also often obtrusive.
Telecoms players don’t get a lot of positive press coverage, if we’re honest. With roaming charges and expensive long-term contracts, it can be hard to find anyone prepared to stand up for the telco industry. I think that needs to change. I have been part of this community for almost 20
In meinem vorherigen Beitrag ging es darum, wie sich das Internet of Things (IoT) über den aktuellen Hype hinaus geschäftsfähig machen, also operationalisieren, lässt. Und um die Hürden, die Unternehmen in Sachen Analytics dafür überwinden müssen. Immer wieder spreche ich in diesem Zusammenhang mit Kunden über ein Thema, das nicht
You're sitting in a line of cars at the intersection, waiting for the light to change - when it finally turns green, the 2nd car just sits there for several seconds until someone honks at them, and then they scoot through the light ... but everyone behind them has to
The widespread adoption of the term "analytics" reminds me of the evolution of the term "supply chain management." Initially the term focused on supply chain planning. It involved demand and supply balancing and the heuristics and optimization tools that came out of advanced planning and scheduling. Over time practically everything was included
I. Perfil del Cliente DIRECTV es el sistema de televisión satelital líder en el mundo. Inició operaciones en Colombia en el 2006 y año tras año ha crecido su participación en el mercado de televisión por suscripción ofreciendo la mejor experiencia de entretenimiento. En la actualidad se ha consolidado como
Whether you work with IT, compliance or at C-level, you would have heard of the new EU General Data Protection Regulation by now. With the compliance deadline of May 2018 fast approaching, hopefully, you have already started taking necessary steps to prevent your company from incurring massive fines. How do
This is the 4th installment of the Getting Started series. The audience is the user who is new to the SG Procedures. Experienced users may also find some useful nuggets of information here. Series plots are frequently used to visualize a numeric response on the y-axis by another numeric variable on
In meinem letzten Beitrag habe ich mich mit Colin Gray vom SAS Analytics-on-Demand-Team über die verschiedenen Optionen unterhalten, die Unternehmen zur Verfügung stehen, wenn sie in Analytics einsteigen – eine davon ist Analytics-as-a-Service. Neben dem technischen Aspekt gilt es, auch den strategischen und organisatorischen zu berücksichtigen. Daher soll es hier
Keep an eye on my behaviour. It will pay off. As a consumer, I am aware of my own value to companies and shops that want me to buy their products and services. Actually, I have probably always been aware of it, but now it seems much easier to get
At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to
Marinette Nyström interviewing Casper Pedersen, Principal Business Solutions Manager The EU’s new General Data Protection Regulation (GDPR) was approved in May 2016, and companies must be compliant by May 2018. Research shows, however, that fewer than 30% of companies impacted are prepared for it. I had a discussion with Casper Perdersen, who recently
January 28th was international Data Protection Day and, it (nearly) seems like the week after that, the tougher EU regulation will go into effect. At least that’s the impression you can get when you talk to data protection experts or catch sight of their efforts to cope with the EU’s
At a recent customer meeting, the top manager predicted that in the coming months, the most important IT projects will be the "small speed boats". He is the CIO of one of the five largest insurers in Germany, and he was talking about agile projects with agile teams. The prerequisite
Marketing is changing. But then, it needed to. Customers are no longer satisfied with bog-standard treatment, and companies are trying, at least to some extent, to react to this. For most of them, however, much more work is needed. Customer-centricity is the stated goal of most marketers, to handle the
Definir las prioridades de negocio y gestionarlas con analítica conduce a un camino exitoso. Ante la transformación digital que viven las organizaciones de las diversas industrias del mercado, el CIO se convierte en ese agente de cambio que habilita el camino hacia la innovación y éxito de la organización. Cuestionarse
A diario, las empresas compiten aguerridamente entre sí para atraer nuevos clientes, conservar los que ya tienen y asegurar su lealtad por mucho tiempo. Sin embargo, no es una tarea fácil, especialmente cuando los consumidores están más conectados e informados que nunca y su entorno es cada vez más competitivo.
