The Insurance Distribution Directive (IDD) comes into force in October this year. It is expected to have a wide-ranging impact on the insurance industry, because it fundamentally changes the focus of insurers from products to customers. This requires a radical rethink about how insurers do business. And as companies from
As Industry 4.0 fires on all cylinders, technology is revolutionizing every aspect of nearly every industry. Powered by advanced analytics and ideas that once seemed impossible – cloud computing, robotics, artificial intelligence (AI), the Internet of Things (IoT) – the world as we know it is undergoing its greatest changes
Innovation labs have been around for a while, and they come in many shapes and sizes. Some are internal to large organisations, while others are associated with research practices. As an academic institution, RWTH Aachen University invites companies to join the European 4.0 Transformation Centre (E4TC). I caught up with Thomas Gartzen,
It is my third time in San Francisco, and again I am highly impressed by the great architecture of the Golden Gate Bridge. This time I take a boat over to Sausalito at the other side of the bay. The museum there tells about the diverse history of the village
Human resources (HR) management is essential to any business, and perhaps even more so with the rapid pace of digital transformation. HR managers are responsible for attracting, recruiting and retaining staff with the required skills. Fortunately, digital transformation is also making HR managers’ lives easier, because the growth of People
The excitement about artificial intelligence (AI) is contagious. Our imagination has been ignited to its potential in a wide range of fields. In marketing, however, many have concluded that the hype is just that: hype. There may be potential, they say, but it is far too hard to implement AI
Predictions made by the Oracle of Delphi: Run this marketing campaign, and you will see surprising sales results!
For several years now I have been talking, lecturing and blogging on the similarities and synergies between natural and technological ecosystems. There are so many examples where the best way to craft a technical solution has been to look at what nature has evolved to do over billions of years
On a recent trip I bumped into some old colleagues from a previous company, and we began to discuss what we were working on and spoke of how quickly – in only a few years – innovation and technology have come on. And this is because innovation waits for no
Back in the early 1900s, Philadelphia retailer John Wanamaker supposedly said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Wanamaker’s dilemma was that although he knew that traditional advertising of the time – newspapers, billboards, posters and the like – resulted
