A few days ago, I had a conversation with the marketing director of a large company that I am working with on digital transformation. We talked in particular about how artificial intelligence would change the interactions between brands and their customers, and the parallels with how we use GPS. GPS:
Flexibility and agility are the two current watchwords in digital fitness. What’s behind this is often, but not entirely, cost. Nobody wants to spend a fortune on infrastructure or software that could be out of date in a very short space of time. Instead, it is all about being able
There are not many conversations, presentations or media briefings about analytics that don’t at some point touch on the issue of ‘people and skills’. Convincing business leaders of the merits of analytics given the technology now available is often the easy part. It inevitably leads on to what the barriers
Embarking on any change process is a challenging task for an organisation. Modernising (or in many case, actually building) your analytics platform so that you can handle real-time and predictive engagement with customers could, however, turn out to be an essential next step to getting value from analytics in your
You may have an approach that works in terms of tackling the major challenge of getting people with suitable skills into your organisation, but this won’t mean much if the business isn’t structured in such a way that gets most out of them. Building on the previous blog looking at
O mundo mudou, está mais tecnológico, mais fragmentado, mais exigente... e o mesmo acontece com a experiência de cliente. Nunca o termo “mercado global” foi mais verdadeiro do que hoje. Uma pessoa pode comprar um produto ou serviço em qualquer parte do mundo. Basta ligar-se à internet. Este cenário é
Since the financial crisis, banking regulators have started to use stress testing as a way to examine how banks will manage under adverse conditions. The idea is to ensure that banks hold enough capital to survive economic shocks. The European Banking Authority published its draft stress-testing methodology for 2018 back
Faltam poucos meses para a entrada em vigor do novo Regulamento Europeu Geral de Protecção de Dados – vulgo GDPR, agendada para 25 de Maio do próximo ano. No entanto, e segundo o estudo “Working toward GDPR compliance” levado a cabo pelo SAS, a 340 executivos de diversas indústrias, apenas
Businesses have to make a profit. This is, if you will forgive the pun, the bottom line. It is the reason why businesses exist, and it is the most important, if not the only reason, why any business does anything. Profitability really is king. Transforming the banking sector Hold that
I travel a lot for business. I consult with customers across Africa in a variety of industries. But no matter the country, culture or industry, the one thing that most businesses have in common is that there is inevitably a disconnect between the data scientist teams and business units. Business
