What does it take to get customer experience right? We can probably all agree that it starts with data, and that means good data. Data holds clues about what your customers want, how they feel, how they like to engage with your brand, how often they want to be in
In my last blog post, I discussed the features of a customer intelligence solution that enable it to support more coherent marketing. In this post, I consider how customer intelligence can be used to support marketing, from conscious management and monitoring of strategic goals to planning and managing the experience
Neste mundo cada vez mais competitivo e comercialmente agressivo, é notória a preocupação da gestão de topo das organizações em criar mecanismos e estratégias que garantam uma visão integrada e holística dos seus clientes. Já tinha sentido que as suas campanhas de captação não estão a resultar? São cada vez
What size does an organisation such as a bank need to be before it can deploy analytics in earnest? The answer now is, surprisingly small. Analytics is no longer the preserve of big organisations. More and more small and medium-size businesses, including banks, are starting to adopt advanced analytics and
When your industry is going to be turned on its head by something, the sooner you can start planning – or at least thinking about it – the better. The new International Financial Reporting Standard 17 (IFRS 17) will come into force in January 2021, and it’s set to completely
Advanced analytics is an important part of artificial intelligence (AI). Machine learning, or the ability of computers to learn from data, rather than through programming rules, means that more complex problems can be addressed than would otherwise be possible. It is significantly easier to supply lots of data and examples
Too many manufacturers find themselves stuck in the past, prisoners of their own highly complex systems and supply chains. They sit on treasure troves of data generated by machinery, employees and customers, but lack the ability to turn it into actionable insight. Business intelligence (BI) has long been a manufacturing
A Internet das Coisas - IoT - veio para ficar. Segundo o estudo “2017 Internet of Things ROI Research Study”, levado a cabo pelo Internet of Things Institute (IoTi), em colaboração com o SAS, revela que a maioria das instituições inquiridas ainda estão numa fase inicial de implementação de IoT
The future of successful compliance will go through extremely skilled data scientists, who will become heroes in your organisation. Human instinct and analytics will help uncover financial crime together. For the last 15 years, banks and other financial institutions have been deploying AML and CFT solutions. In Europe, in line
It won’t have escaped your attention that a sporting event has just kicked off in Russia; 32 teams and 732 players will be watched by billions of fans before one team earns the right to be crowned world champions. We now know the groups, and the roadmap to the final
