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Customer Intelligence

John BallaJuly 1, 2011 2

Last week, I had the pleasure to attend a great session with noted speaking authority Bart Queen. The session was titled, “The Power of Many” and it included 4 communication goals and tons of other great tips on how to drive your message through the use of panel discussions. Here

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Customer Intelligence

Will WaughJune 24, 2011 0

4 Ways to improve your conversion strategy

As a marketer, we must constantly think about engagement and conversion strategies with our customers and prospects. Specifically, B2B digital marketers have been holding some of their best content hostage behind registration pages. Even though conversion numbers continue to dwindle, this tactic is still the cornerstone for lead generation. We

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Customer Intelligence

Alison BolenJune 22, 2011 0

Dream big with customer analytics

Our friend Martha Rogers recently blogged about her trip to Arkansas for a Walmart Analytics Day. She says, "I can tell you that up close, the folks here believe the customer is number one. It's even part of the 'cheer' that the hundreds of people here did. Loudly." You should

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Customer Intelligence

Jonathan MoranJune 21, 2011 2

The multichannel campaign management triple play

Is SAS doing the right things when it comes to multichannel campaign management? In a nutshell, this is the question Gartner asked and recently answered by naming SAS a leader in their latest research report: Gartner’s Multichannel Campaign Management Magic Quadrant. The report highlights our advanced optimization and analytical capabilities,

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Customer Intelligence

Alison BolenJune 17, 2011 1

I'm so bored with this topic

The moment you (the expert) start to think a topic is boring is the moment when the average person is just starting to become aware of that topic. As soon as I'm bored with a topic, I know it's time to write about it at least five more times. It's

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Customer Intelligence

Deb OrtonJune 16, 2011 1

The 10 truths about leadership: my 3 favorites to inspire marketers

The year of leadership Recently we taped a short video titled Developing Marketing Leadership - 3 Tips From a Pro. In that blog post I mentioned I have made 2011 the year of leadership. I’m taking every opportunity to learn, mentor and become a better leader—by any means possible. My

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Customer Intelligence

Jonathan MoranJune 15, 2011 0

SAS' Jonathan Moran - a virtual introduction

As a new contributor to SAS' Customer Analytics blog, I want to take the opportunity to virtually introduce myself. My name is Jonathan Moran, and I’m relatively new to the world of Product Marketing at SAS. However, what I’m not new to is assisting customers in answering important questions like:

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Customer Intelligence

Deb OrtonJune 14, 2011 0

Video: Developing marketing leadership - 3 tips from a pro

This is the year of the Marketer. We are emerging as leaders in business due to our unique blend of abilities to gain insights from market and customer data and our keen interest in people. We are active in Social Media and Karl Gustafson reminds us in Elevating The Role

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Customer Intelligence

Justin HuntsmanJune 10, 2011 1

Video: How to stop annoying your customers

Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve

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Customer Intelligence

Matthew FulkJune 2, 2011 1

Three articles on evolving Your B2B lead generation strategies

Many of you have been following along as I’ve written about the work we’re doing at SAS to evolve our lead generation strategies. This effort has given me a voice with a number of media outlets; allowing me to communicate, with a larger audience, the importance of analytics and integration

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