Learn how marketing analytics is redefining the customer experience
![Five ways to evaluate influence without using Web site graders](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
Without fail, at every social media conference I attend, someone will approach the microphone during the Q&A portion of a presentation and ask the speaker or the panelsts, "How are you measuring influence for your blogger outreach programs?" Or, "How can we replicate what you're doing to decide whether certain