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Customer Intelligence

John BallaMay 21, 2012 3

Customer analytics improve the odds at Seminole Gaming

We had the good fortune to have Ralph Thomas, Ph.D., VP of Strategic Analytics and Database Marketing from Seminole Gaming, participate in our integrated marketing management panel at the 2012 SAS Global Forum Executive Conference along with his colleagues from Office Depot and Best Buy. Each panelist presented a short

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Customer Intelligence

Jonathan HornbyMay 18, 2012 0

4 perspectives on finding profitable growth

There are no silver bullets that guarantee success for marketers. Betting on a single channel, technology, process or team is very much like betting everything on “Red” in a casino – there’s no more than a 50% chance of success – for each item. Make bets on each, without understanding

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Customer Intelligence

Jonathan MoranMay 16, 2012 2

The future of customer intelligence (CI) and integrated marketing management (IMM) solutions

Over the next few weeks, I will address the topic of where I see Customer Intelligence (CI) and Integrated Marketing Management (IMM) solutions moving over the next 3-5 years. I have been doing some work around strategy and really considering how our marketing strategy will align with our product vision

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Customer Intelligence

John BallaMay 10, 2012 2

Effective customer engagement strategies in health care

I had the pleasure to sit in on a panel discussion at the the 9th Annual SAS Health Care and Life Sciences Executive Conference focused on the topic of understanding and managing customer behavior in the changing health care landscape. This panel was moderated by Dipti Patel-Misra Senior Manager in the Center for

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Customer Intelligence

John BallaMay 10, 2012 0

How Independence Blue Cross predicts attrition in health insurance markets

I am at the 9th Annual SAS Health Care and Life Sciences Executive Conference, an extraordinary event that draws the best and the brightest leaders as both speakers and attendees from the pharmaceutical, health insurance, health care and related industries. One session featured speakers from Independence Blue Cross sharing their

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Customer Intelligence

John BallaMay 2, 2012 4

Taking care of marketing the Office Depot way

Alan Adams, Senior Director of Customer Analytics at Office Depot, took part in a great panel discussion on integrated marketing management at the 2012 SAS Global Forum Executive Conference along with his colleagues from Seminole Gaming and Best Buy. The session included a short presentation by each panelist, followed by

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Retail

Customer Intelligence

John BallaApril 24, 2012 0

Peak Performance from Marketing Optimization

SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the "Holy Grail" of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase,

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Customer Intelligence

John BallaApril 23, 2012 0

Business Lessons for Marketers from Joe Theismann

I just saw the legendary NFL quarterback Joe Theismann deliver his keynote address today at SAS Global Forum 2012, and as expected, he provided us with vivid anecdotes and recollections from his experiences both as a championship athlete and as a businessman. By delivering an engaging mix of humor, lessons learned

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Customer Intelligence

John BallaApril 23, 2012 0

Customer Intelligence at SAS Global Forum

As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL. It's like an annual family reunion of SAS users from around the world, all coming together to reconnect,

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