Customer Intelligence at SAS Global Forum


As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL.  It's like an annual family reunion of SAS users from around the world, all coming together to reconnect, share ideas and work on solving business issues together.  In parallel, we organize an annual event for the executives of our user organizations called the SAS Global Forum Executive Conference (#SASEC12 on Twitter), which is happening at the Gaylord Palms Resort in Orlando, FL.  There are inspiring presentations by thought leaders planned, as well as fascinating sessions with executive viewpoints on ways to get the most out of SAS solutions.

There are almost literally dozens of user presentations and demos at the SAS Global Forum User's Conference, and we have two great sessions focused on customer intelligence at the Executive Conference:

Optimization for Peak Marketing Performance
In the Tuesday morning session, we will have speakers from Marriott International and Bank of America sharing details of how their organizations have embraced marketing optimization to drive optimal business outcomes by finding the best allocation of limited resources - a situation that all marketers face today.  Following brief presentations by our customers, there will be a moderated discussion followed by audience Q&A.

Session Speakers:

  • Stephan Chase, Vice President of Customer Knowledge, Marriott International,
  • Adam Burgess, Senior Vice President of Marketing Strategies, Bank of America, and
  • Moderator:  Lori Bieda, Executive Lead - Customer Intelligence, SAS

Improved Outcomes with Integrated Marketing Management
In the Tuesday afternoon session, speakers from Best Buy, Seminole Gaming and Office Depot will outline how they achieve better business outcomes with relevant offers that drive increased loyalty, improved customer spending and better profit margins.  This session will also include a moderated discussion followed by audience Q&A after each of these executives has presented highlights of their company's use of integrated marketing management.

Session Speakers:

  • Alan Adams, Senior Director of Marketing and CRM Applications, Office Depot,
  • Ralph Thomas, PhD., Vice President of Strategic Analytics and Database Marketing, Seminole Gaming,
  • Scott Friesen, Senior Director of Analytics in Consumer Insights, Best Buy.

I will share details from these sessions in near real-time tomorrow, so please click on the "subscribe" button to the right, or check back for the updates.  In the meantime, check out how we are live-streaming selected features from SAS Global Forum at this LINK.  The features are archived and then made available on-demand after they happen.  How cool is THAT?


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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