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Customer Intelligence

John BallaNovember 14, 2011 0

Video: customer analytics as an agency service

As mentioned in a previous post, We had the pleasure to sponsor the eMetrics Marketing Optimization conference again this year with a marketing lab. Our featured story was an innovative use of customer analytics by Organic, a digital marketing agency and SAS customer. We highlighted how Organic worked with their client Pulte

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Customer Intelligence

John BallaNovember 4, 2011 0

Marketing accountability as business strategy

I've had the pleasure to work closely this year with the Association of National Advertisers on a Thought Leadership Sponsorship. One of my favorite outcomes of that effort was an e-Magazine titled, "Measures for Success - How to become a more accountable marketing organization." The title article of that eMagazine

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Customer Intelligence

Alison BolenNovember 1, 2011 2

Four ways to approach a blog editorial calendar

Most bloggers start thinking about blog editorial calendars from a planning perspective. You want to make sure you have enough content to keep the blog updated somewhat regularly, and you want to make sure you are publishing content that your audience needs, without overlooking any of your prioritized topic areas

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Customer Intelligence

John BallaOctober 27, 2011 0

Marketing optimization merges art and science

My friend and colleague Amartya Bhattacharjy led a roundtable discussion today titled, Merging Art and Science in Marketing at #PBLS11, which I've tried to distill for you here. He began with the traditional view of marketing in terms of two types of activities that had their own mindsets: Brand marketing (mass

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Customer Intelligence

John BallaOctober 27, 2011 0

Marketing operations management quick summary

My colleague and friend Colleen Cruz led a roundtable discussion at #PBLS11, titled How to Boost Effectiveness with Marketing Operations Management (MOM). There was a robust discussion that brought out some of the main advantages of a marketing operations management solution, and I captured three main ones to provide a summary: Boost efficiency with

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Customer Intelligence

John BallaOctober 27, 2011 1

Lessons on greatness from Jim Collins

I’ve discovered that bestselling author Jim Collins is both a great writer and a great speaker because his keynote address at #PBLS11 has been absolutely riveting. And his lessons on greatness can certainly apply to marketing, so I’ve summarized it for us here: He started by stating that greatness is

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Customer Intelligence

John BallaOctober 26, 2011 0

The customer loyalty odds favor Pinnacle Entertainment

Andy Swenson, VP of Database and Revenue Management at Pinnacle Entertainment outlined their approach to customer loyalty, which included some great takeaways for companies in any industry. The gaming resorts leader partnered with Teradata to provide the database and with SAS to handle the marketing solution that enabled them to differentiate

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Customer Intelligence

John BallaOctober 26, 2011 2

Build trust to earn loyalty the Disney way

Scott Hudgins, VP of Customer Managed Relationships at The Walt Disney Company shared details about how Disney has approached CRM and the guiding principles and key learnings that have driven their success. They began their CRM process in 2001 knowing that most of their customers were somewhere in one of their

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Customer Intelligence

John BallaOctober 26, 2011 0

EMC's big opportunity with big customer data

Jim Bampos presented in a session today at PBLS11 titled, Driving the Total Customer Experience with Data. He described the extraordinary journey he’s led his company on to manage customer experience and how it literally transformed EMC to be centered on the customer. Prior to embarking on that journey, EMC saw itself as a data

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Customer Intelligence

John BallaOctober 26, 2011 0

CMO panel: the new era of customer experience

As a marketer, I couldn’t be more excited about the CMO panel on the main stage at PBLS11 . As previously mentioned, the CMO panel moderated by Professor Tom Davenport, included SAS CMO Jim Davis and his peers, Paula Puleo at Michaels Stores and Scott Hudgins from The Walt Disney

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