Marketing operations management quick summary


My colleague and friend  Colleen Cruz led a roundtable discussion at #PBLS11, titled How to Boost Effectiveness with Marketing Operations Management (MOM). There was a robust discussion that brought out some of the main advantages of a marketing operations management solution, and I captured three main ones to provide a summary:

  1. Boost efficiency with a single view of activities and resource allocation. MOM enables marketers to plan dynamically and execute nimbly so you can be sure keep pace with the market and scale when needed.
  2. Increase effectiveness with the same single view that enables marketers to be sure that they are dedicating resources in the best way possible.
  3. Enable accountability when and where it’s needed from having the same single view that includes costs and a robust calendar function that keeps you in control.

Marketing operations management is a very effective way to drive a more cohesive approach to your marketing even if your traditional approach to operating has been in siloes.  Please visit the SAS Marketing Operations Management web page for more details.


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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